Ace Hardware Corp. has announced the appointment of Kim Lefko to the position of senior vice president, chief marketing officer (CMO). Lefko will report directly to John Venhuizen, president and CEO of the co-op.
As the company’s new CMO, Lefko will be responsible for the brand’s global marketing and advertising. She will also be charged with leading digital initiatives and creating new strategies to further Ace Hardware’s reach.
“We are excited to welcome Kim to Ace as our new senior vice president and chief marketing officer,” says John Venhuizen, president and CEO at Ace Hardware. “Kim’s 20 years of results developing and advancing beloved consumer brands will further our local owners’ passion to fulfill Ace’s brand promise as the helpful place. I believe Kim will be a great addition to our leadership team.”
Before joining Ace as CMO, Lefko served as chief marketing officer at Weber Stephen Products, maker of the Weber grill. In this position, she developed a website that assisted in streamlining e-commerce, order fulfillment and other services.
For the full press release on Lefko’s appointment, her past experience and additional information, click here.