Ace Hardware is continuing to promote its brand nationally through the PGA Tour.
The co-op recently announced it is sponsoring pro golfer Jim Furyk, a 17-time winner on the PGA Tour and 2010 FedEx Cup champion.
“On behalf of all of us at Ace, we’re thrilled to partner with Jim, as he exemplifies all of the qualities that represent the Ace brand, both on and off the golf course,” says Jeff Gooding, senior director of marketing and advertising for Ace Hardware Corp.
Ace’s multiyear sponsorship of Furyk will include dedicated advertising, digital and social media content. Furyk will wear the Ace logo on his golf apparel during professional competitions and tournaments for the duration of the sponsorship.
“I am excited to join the Ace Hardware family and represent such an iconic American brand, its dedicated retailers and its continued tradition of being helpful on and off the golf course,” Furyk says. “Ace Hardware is a multigenerational brand, just like golf. My father passed along his love for golf and his golf knowledge to me, just as so many Ace Hardware associates have shared their expertise to multiple generations of their neighbors, helping them achieve their home maintenance goals.”
Ace Hardware is the official hardware store of the PGA Tour and PGA Tour champions, and works with the PGA Tour to supply products needed for tournament golf courses and facilities.