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Amazon Prime Day Breaks Records, Sells More Than 100M Products

Amazon Prime Day Breaks Records, Sells More Than 100M Products

For the fourth year in a row, Amazon broke records on its company-invented shopping holiday, Amazon Prime Day.

Although the online shopping event was bugged by an early glitch that prevented shoppers from accessing the website, “shoppers spent an estimated $4.2 billion…up 33 percent from a year ago,” according to estimates from Wedbush Securities Inc. that were provided to Bloomberg.

The top-selling categories were pet products, sporting goods, groceries and beauty items, Bloomberg reports.

In addition to Amazon smart home devices, the top-selling items in the U.S. were the Instant Pot 6 qt 7-in-1 Multi Use; 23 and Me DNA Test; and the LifeStraw Personal Water Filter, Amazon reports.

Amazon says small and medium-sized businesses taking part in Prime Day saw more than $1 billion in sales.

“Prime Day offers us a unique opportunity to thank Prime members with our best deals,” says Jeff Wilke, CEO worldwide consumer for Amazon. “Extending Prime Day to a day and a half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership.”

On July 26, the company announced financial results for its second quarter, with sales up 39 percent to $52.9 billion, Amazon reports.

About Renee Changnon

Renee Changnon
Renee Changnon is an assistant editor for Hardware Retailing magazine. She reports on industry news and new products, visits retailers and attends industry events. She graduated from Illinois State University, where she earned a degree in Visual Journalism and was the features editor for the school newspaper, The Daily Vidette. After college, Renee worked for Jimmy John’s, where she implemented marketing and promotions initiatives at franchise locations across the country. Renee is from Champaign, Illinois, and is new to Indianapolis. She enjoys reading, Netflix marathons and exploring her new city with friends and family.