Home » Author Archives: Hilary Welter

Author Archives: Hilary Welter

Focus On These Two Social Media Tactics

social media tactics

While they’re not necessarily brand new tactics in the social media sphere, video and advertising are two elements that should be part of your social media strategy. According to Meag Shaffer, executive vice president of social media at social media ... Read More »

An Inside Look: NRHA’s Retail Management Certification Program

management certification

The North American Retail Hardware Association’s (NRHA) Retail Management Certification Program has helped more than 100 leading independent home improvement businesses invest in their futures. The program is designed to prepare next-generation family members and key employees to take their ... Read More »

Marketing: Where to Get Started

Marketing

If you’re new to social media, digital advertising or marketing in general, digging in on a project can be intimidating. You may find yourself asking, “Where do I start?” To gather some ideas, Hardware Retailing spoke to Meag Shaffer, executive ... Read More »

Insights From a 2-Time NRHA Award Honoree

NRHA Award

Former honoree James Cabirac hopes the next class of the North American Retail Hardware Association’s (NRHA) Young Retailer of the Year program is ready to hit the ground running. Cabirac, owner of Kief Hardware in Cut Off, Louisiana, is the only ... Read More »

How Leadership Training Impacted Jim Rivas

leadership training

Investing in leadership training can take your top-performers to the next level. With 15 years of professional experience in the home improvement industry, Jim Rivas was hired as a store manager by Friedman’s Home Improvement, a four-store independent retail company ... Read More »

5 Unexpected Outcomes of Employee Training

employee training

Everyone knows properly training a new hire is critical. What retailers may not realize is that it’s equally important to continue training for employees of all levels throughout their careers. In addition to staying up to date on product knowledge ... Read More »

4 Ways Young Retailer of the Year Is a Career Booster

Young Retailer of the Year

The North American Retail Hardware Association (NRHA) is currently accepting nominations for the 22nd annual Young Retailer of the Year program. The program identifies and promotes the next generation of aspiring home improvement retailers and recognizes individual achievements in the ... Read More »

Not All Millennial Customers Are the Same

millennial customers

If you’re like most retailers, you may often ask yourself how you can attract more millennial customers to your business. This generation is often generalized in broad strokes and described using negative words like lazy, entitled and delusional. However, millennial ... Read More »