Home » Author Archives: Hilary Welter

Author Archives: Hilary Welter

6 Ways to Reach Customers Using Marketing

Click the picture to download a PDF of this story. By Hilary Welter, hwelter@nrha.org Jack is in the market for luggage. Soon after he searched for suitcases online, he got an ad on Facebook for a brand whose website he’d visited. Over ... Read More »

NRHA President and CEO Bill Lee to Retire

Click the picture to download a PDF of this story. After more than 20 years of serving the independent home improvement industry through various roles at the North American Retail Hardware Association (NRHA), president and CEO Bill Lee will retire at the ... Read More »

Training, Research and Events Available Through NRHA

NRHA

Click the picture to download a PDF of this story. Looking back on the past 12 months, the North American Retail Hardware Association (NRHA) has made quite an impact this year. Your association launched and released many exciting programs, services and events. ... Read More »

Five Ways to Test and Track Marketing Tactics

Marketing Tactics

When you’re investing time and money in marketing initiatives, you want to make sure your efforts actually reach your audience. There are a few simple ways to track the various messages you send to your customers in order to gauge ... Read More »

Your Biggest Business Challenges and Opportunities

challenges and opportunities

The North American Retail Hardware Association (NRHA) is collecting data on retailers’ business challenges and opportunities, 2016 performance and where they plan to invest next. Please complete the survey to share your insights. When you complete the survey, you’ll be ... Read More »

Training: Where to Begin With Young Leaders

young leader

Meet hypothetical retail employee and young leader, Joe. Joe started working for the local hardware store in his town as a cashier at age 16 and continued through high school and college. Afterward, he decided to continue his career with ... Read More »

Health Insurance: What You Can Do Now

health insurance

Health insurance is a hot topic. Because the Jan. 1 renewal deadline is quickly approaching, the North American Retail Hardware Association (NRHA) and Hardware Retailing spoke with Bob Chiesa, president and CEO of Custom Benefits Insurance Group Inc., to learn ... Read More »

Your Online Presence vs. Customer Expectations

online presence

Take this survey to help the North American Retail Hardware Association (NRHA) determine if independent retailers’ online presence and use of online platforms meet customer expectations. When you finish the survey, you’ll be entered to win one of five $100 Visa ... Read More »