Home » Author Archives: Hilary Welter

Author Archives: Hilary Welter

How Does Your Business Compare to a High-Profit Store?

high-profit store

The differences between a high-profit home improvement store and a typical operation can be significant, according to facts from the North American Retail Hardware Association’s (NRHA) 2016 Cost of Doing Business Study. A high-profit home improvement store nets 9.2 percent profit ... Read More »

Quirks of Doing Business in San Francisco

In the June issue of Hardware Retailing, we published a feature story highlighting the challenges and opportunities associated with running a home improvement business in an urban environment. In the story, we profiled a retailer from New York and gave ... Read More »

Email Metrics You Should Be Measuring

email metrics

One way to ensure you’re using email to its full potential as a marketing tool is to regularly check analytics provided by your email marketing provider, which may be a service like Mailchimp or Constant Contact. While each email platform ... Read More »

Chicago Retailer Talks Suburban Vs. Urban Retailing

urban retailing

In the June issue of Hardware Retailing, we shared an article detailing the unique challenges and opportunities urban retailers experience. The article details what all retailers can learn from those conducting businesses in an urban environment and includes insights from a ... Read More »

How to Craft the Perfect Marketing Email

email marketing

To read a PDF of this story, click here. Every day, more than 225 billion emails will be sent and received around the world. Of those, almost 105 billion of them will be directed at consumers, according to a recent ... Read More »

Boost Marketing Using These Email Resources

email resources

Every day billions of emails are sent and received around the world, and nearly half of them will be directed to customers, according to a study from The Radicati Group, a California-based technology research firm. It’s important now more than ever that ... Read More »

What’s Going On With Health Insurance?

health insurance

As a result of the current election, there’s been a lot of talk about what’s next for health insurance. Although there’s no way to predict the future, Bob Chiesa, president and CEO of Custom Benefits Insurance Group Inc., lays out the ... Read More »

Retailers Speak on Financial Industry Research

Cost of Doing Business

For 100 years, the North American Retail Hardware Association (NRHA) has been putting together the Cost of Doing Business Study annually. The study collects financial information from more than 1,000 independent home improvement businesses. From the data industry averages are determined ... Read More »