Home » Author Archives: Jesse Carleton

Author Archives: Jesse Carleton

Born Into the Business

Click the image above to view a PDF of the story. Home improvement retailing is a business where there’s a lot of longevity. It’s not unusual to see a business in its second or third generation, with some dating back ... Read More »

4 Ways to Simplify Your Training

Online courses should be an important part of your company’s overall training program. That’s why many retailers have turned to NRHA’s arsenal of courses, designed for every level of employee, on topics such as basic product knowledge, selling skills and ... Read More »

Tips for Dealing With a Complaining Customer

No matter how well you run your store and regardless of how well your employees provide customer service, more than likely you’ll eventually find a customer who has a complaint. The reasons may vary. Maybe they purchased a defective product, ... Read More »

Gina Schaefer Talks About Leadership

Click on the image above to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org In March, A Few Cool Hardware Stores, headquartered in Washington D.C., celebrated its 15th anniversary. That amount of time may seem short compared to ... Read More »

How Cross-Merchandising Leads to Add-on Sales

Click the picture to download a PDF of this story. By Jesse Carleton, jcarleton@nrha.org You may have heard it from real estate agents. What sells a house? Location, location, location. It’s not much different in your store. Where a product is ... Read More »

Students Are Stars at Ohio Lumberyard

Students taking courses at the Pike Career Technology Center in Piketon, Ohio, will get a boost from their local lumber and building materials retailer. Bill Klinker Jr., owner of Klinker’s Lumber & Builders Supplies, located in nearby Waverly, Ohio, encourages ... Read More »

Kids Build and Grow With Garden Grant

Michelle Overbeck loves to see the enthusiasm on the faces of children when a truck from Big Creek Lumber pulls up in front of their school. Overbeck is the marketing manager for the company, which has five locations in central ... Read More »

When Hiring Goes Wrong

Click here to download the PDF of this story. It’s a story nearly every retailer can tell. You need to fill a spot on your team and, after sifting through several applicants, you find the one you think will get ... Read More »