Home » Author Archives: Jesse Carleton

Author Archives: Jesse Carleton

Five Ways to Cross Merchandise

Cross merchandising is one of the best ways to increase sales because it gives customers a reminder of an item they might have otherwise forgotten. Encouraging this add-on sale not only increases your average transaction size, but it is also ... Read More »

10 Lessons From Dogs About Customer Service

Click the picture to download a PDF of this story. Want to kick your customer service up a notch? Gather some inspiration from your canine companion. 1. Gain their loyalty. Dogs are the gold standard of loyalty. Build some of that same character ... Read More »

10 Reasons My Wife Drives 115 Miles to IKEA

Click the picture to download a PDF of this story. As a writer for Hardware Retailing, I’m constantly on the lookout for retailers who do a great job merchandising their wares and providing outstanding customer service. So when I discovered that my ... Read More »

Vintage Jukebox a Conversation Piece for Customers

jukebox

Visitors to the paint department at Charlie’s Hardware & Rental in Mosinee, Wisconsin, will find something not often found in hardware stores: a vintage jukebox. Owner Jeff Kyhos says showcasing the retro device, which he calls “a great conversation piece,” ... Read More »

Easy Ways to Increase Transaction Size

When you think about boosting your transaction size, it’s easy to think first about bringing more impulse items into your store. But increasing transaction size has to do with a combination of thorough employee training, effective merchandising and, of course, ... Read More »

Four Insulation Projects To Sell Before Winter

Fall is nearly here, and as soon as the temperatures begin to drop, homeowners will begin thinking of ways to insulate the house before winter. As a home improvement retailer, you should be the destination for these items. Take some ... Read More »

Kabelin Ace Gets Creative With Engraving

laser engraver

At Kabelin Ace Hardware, customers can get a gift that is truly one of a kind. A new laser engraver allows customers to put their own messages or images on a variety of gift items, including picture frames, mugs, cutting ... Read More »

Get Ready for Fire Safety Month

Fire Prevention Week is coming soon. Do you have a plan for how you’ll use the week to promote fire safety? The National Fire Protection Association (NFPA) organizes Fire Prevention Week as part of its ongoing campaign to educate the public ... Read More »