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Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

A Busload of Reasons to Promote Local Teams

Want to show support for your local sports teams? Think big. An endcap with products that feature team logos, a special tailgating section in the spring or a few local teams’ flags as part of your store are good starts, …

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Turning Hardware into a Work of Art

Over the past couple months, customers coming into K&B True Value looking for tools and paint were probably surprised to find something a little different: tools, paint and other products with an artistic twist. The creative and entertaining environment was …

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A Rose Is a Rose—and a Mother’s Day Promotion

Want a rosy promotion this Mother’s Day? Turn to your local Rosarians for help. At South Hills True Value in South Hills, Pa., owners Jim and Terre Ertzman and their staff horticulturist saw Mother’s Day, the spring weather and the …

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Ready to Race: Cub Scouts Test Cars at Local Store

For lovers of car racing, NASCAR, the Grand Prix and the Indy 500, nothing revs their engines like the sound of a starting gun. For many Cub Scouts, however, that sound also means  pinewood derby time. Enter Northbrook Ace Hardware …

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