Home » Author Archives: Lynnea Chom

Author Archives: Lynnea Chom

Social Media Stumped? Hire an Expert

Kristy Ransdell, co-owner of Burney Hardware in Aberdeen, North Carolina, knows the importance of Facebook as a way to promote her business. But she’ll quickly admit it’s difficult to manage a social media site with the many other responsibilities of ... Read More »

Store Makes Lamp Fixtures Out of Various Items

Not sure what to do with that old pair of cowboy boots? Make a lamp! At Hillsboro Hardware in Nashville, Tennessee, Jason Mathias and his staff have done it all—they’ve made fixtures out of just about everything: boots, wine bottles ... Read More »

Stuffed Monkeys Encourage Customers to Explore Store

The stuffed monkeys hanging around Fishers Do it Center have some serious business to do. They are all part of an activity designed to encourage children and their parents to explore every area of the salesfloor. Kim Young, co-owner of ... Read More »

Greenhouse Makes Gardening Easy

One of the ways lumberyards can attract more consumer business is to offer simple, do-it-yourself building projects using materials they stock. That’s exactly what April Salsman did for customers at the Foxworth-Galbraith Home Improvement Center in Woodland Park, Colorado. Salsman, ... Read More »