Home » Author Archives: Lynnea Chom

Author Archives: Lynnea Chom

10 Reasons Facebook Can’t Replace Your Website

Facebook

Click the picture to download a PDF of this story. Your Facebook page represents your business on social media, and it is a space to promote in-store events, announce new products and sales and connect with your customers. Having a presence on ... Read More »

10 Ways NRHA Can Help Your Business

Click the picture to download a PDF of this story. As an independent home improvement retailer, you have access to a wide variety of benefits through the North American Retail Hardware Association (NRHA), your trade association. Many of the resources are free ... Read More »

10 Ways to Use Hardware Retailing

Click the picture to download a PDF of this story. According to a recent readership survey, nearly 90 percent of readers say Hardware Retailing provides them valuable information to help them run their businesses. In addition to using the magazine for best ... Read More »

Witty Signs Keep Customers Smiling

Residents of Exeter, New Hampshire, know they can find whatever they need at Arjay Ace Hardware—including a dose of humor. The laughs are courtesy of the sayings posted on the store’s exterior signage. While the Arjay Ace staff uses this ... Read More »

Social Media Stumped? Hire an Expert

Kristy Ransdell, co-owner of Burney Hardware in Aberdeen, North Carolina, knows the importance of Facebook as a way to promote her business. But she’ll quickly admit it’s difficult to manage a social media site with the many other responsibilities of ... Read More »

Store Makes Lamp Fixtures Out of Various Items

Not sure what to do with that old pair of cowboy boots? Make a lamp! At Hillsboro Hardware in Nashville, Tennessee, Jason Mathias and his staff have done it all—they’ve made fixtures out of just about everything: boots, wine bottles ... Read More »

Stuffed Monkeys Encourage Customers to Explore Store

The stuffed monkeys hanging around Fishers Do it Center have some serious business to do. They are all part of an activity designed to encourage children and their parents to explore every area of the salesfloor. Kim Young, co-owner of ... Read More »

Greenhouse Makes Gardening Easy

One of the ways lumberyards can attract more consumer business is to offer simple, do-it-yourself building projects using materials they stock. That’s exactly what April Salsman did for customers at the Foxworth-Galbraith Home Improvement Center in Woodland Park, Colorado. Salsman, ... Read More »