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Lynnea Chom

Lynnea is the senior graphic designer for Hardware Retailing magazine, where she works on the layout and design of the magazine and other custom publications. She also does print design for NRHA’s marketing materials, programs and other in-house projects. Lynnea graduated from Ball State University with a degree in Graphic Design. She lives in her hometown of Greenwood, Indiana. During her free time, she enjoys designing, painting, reading and volunteering at her family-owned childcare facility.

Store Traffic Climbs, Thanks to Unique Tree Display

Customers who come in to Boliantz Hardware in Shelby, Ohio, have a hard time missing the outdoor power equipment display. That’s thanks to the almost-10-foot-tall tree trunk in the middle of the department. The tree trunk serves as a backdrop …

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Gift Cards: $25 Customer Interaction: Priceless

For customers at HomCo Lumber and Hardware in Flagstaff, Arizona, it pays to comment on the company’s Facebook page. Christina Russo, marketing coordinator for the business, finds social media offers the perfect opportunity to get customers engaged in the store, …

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Unique Merchandisers for Unique Products

Unique products deserve a unique way to be shown off. Inside the front store window at Mayer Paint and Hardware in Rochester, New York, store manager Dennis McCarthy lets employees use their creativity when coming up with ways to merchandise …

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Field Trip Inspires Future Builders

Getting more young people interested in a career in hardware retailing is critical to the future of the industry. And for Luke Wiesen, general manager at Millard Lumber’s Spring Hill, Kansas, location, it’s equally important to get students interested in …

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Main Street Ace: The Place for Homemade Artwork

When they have a little free time, the employees at Main Street Ace Hardware in Bowling Green, Ohio, stay busy with some creative pursuits: using spare hardware parts and pieces to create homemade artwork including games, models and other knickknacks …

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Puzzled? Create a Puzzle Library!

Puzzles, like books, are items many consumers use just once before putting them in boxes or on shelves to collect dust. But six years ago, Valley Hardware & Supply in Halstad, Minnesota, created a solution to this one-time-use conundrum. Customers …

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HomCo Engages Customers With a Hawaiian Groove

Looking for new ideas for customer engagement? HomCo in Flagstaff, Arizona tried a new promotion last summer that may work for you this year. July 27 is National Hula Hoop Day. More than likely, most customers walking into HomCo didn’t know …

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The Scent of Hardware

There are some scents just about everyone likes, like the smell of coffee or freshly cut grass. But what about the smell of a hardware store? It seems to be a favorite for customers at Sierra Valley Home Center in Loyalton, …

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