Operations

As social media continues to evolve, your own social media strategy needs to keep up to meet the needs of your customers in the digital realm. Nearly 75% of customers expect companies to understand their unique needs and expectations, leading …

As you look for new ways to engage with customers, store events can be an effective way to welcome customers through your doors and expose them to your brand and business. With the holidays right around the corner, winter events …

With over 17 years of experience with Ace Hardware corporate, Darin Workman took the know-how he gained from his leadership roles with that company to become a hardware store owner and operator for The Helpful Hardware Co.  The success of …

Once reserved for frequent fliers and elite customers, loyalty programs have evolved and can be found in all industries, offered by companies and businesses of all sizes. Despite their popularity with retailers, most loyalty programs aren’t creating loyal customers. On …

Four years and one challenging start later, True Value of Rock Hill in Rock Hill, South Carolina, has found its groove as a business and a member of the community. Owner Jay Simpson opened the store in February 2020 with …

From sticking with a favorite sports team to only choosing a certain brand name, our loyalties say a lot about us as people—and some of us are much more loyal than others. In the retail world, having loyal customers can …

Finding the perfect Christmas gift can be tough. National rural lifestyle retailer Tractor Supply Co. recently announced it is launching “Dad Squad,” a new service to help consumers find the perfect gift for the hardest shoppers this holiday season. The purpose …

We’ve come a long way since 1991, when the European Organization for Nuclear Research, home of the scientist who came up with the idea for the World Wide Web, launched the first website with text only and rudimentary hyperlinks. Now, …