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Promotions

A Science Experiment You Can Host in Your Store

Appealing to the next generation of home improvement shoppers can be accomplished with more than a smartphone. Show kids and teens that your operation has the items they need for their next science experiment to capture their business now and ... Read More »

Appealing to Kids With a Destination Niche

destination

Click on the image above to download a PDF of the story. On Saturday mornings at HouseMart Ace Hardware, the customers are slightly younger than average, as children ages 5 to 15 gather to watch a Science Saturday demonstration. In ... Read More »

Strong Community Partnerships Key for Retailers

Click the picture above to download a PDF of the story. Challenges are always best faced with a caring group of supporters at your back. For retailers, supporters could include employees, friends and family. But retailers who work to become ... Read More »

Cat, Flynn, Makes Himself at Home in Store

To help connect with customers and contain mice in the store, the owners of Kelly’s True Value Hardware in Newburyport, Massachusetts, adopted a feline employee. The cat came to the store with the name JackKnife, but they changed his name ... Read More »

Guessing Game Engages Customers in Massachusetts

Staff members at O’Connor True Value Hardware in Billerica, Massachusetts, were looking for a new way to engage with customers through Facebook when another local business, a butcher, got a big boost to its social media engagement with a contest. ... Read More »

Use Endcaps for Summertime Promotions

endcaps

Attract customers’ attention and capture a few extra dollars by putting your endcaps to good use this summer. Good merchandising strategy means regularly rotating the products you feature on endcaps. While you’re at it, consider using that space to highlight ... Read More »

Reimagine Retail Winner Opens In-Store Restaurant

caribou jack's bbq

In May 2017, Robert Lau became the winner of the first-ever Reimagine Retail program. A panel of judges selected Lau’s plan to improve his business and awarded him $100,000 to put his plans into action. Lau proposed adding an in-store ... Read More »

How Creating Simple Videos Can Help Tell Your Brand’s Story

Click the picture to download a PDF of this story. Pressing Play on Your Brand When you say your business’s name, what comes to mind? More importantly, what comes to mind for your current shoppers and potential customers? “A brand is no ... Read More »