Home » Communications Team

Communications Team

President and CEO

Bill Lee

Bill Lee
317-275-9431
blee@nrha.org

Bill Lee has been President and CEO of NRHA since 2008. Bill has held various positions during his 18 years with the organization, including Director of Marketing, Vice President of Creative Services and Publisher of Hardware Retailing magazine. As president, Bill helps guide NRHA in its mission to help hardware stores, home centers and lumberyards become better, more profitable retailers. NRHA fulfills this mission by providing retail training, communications, market research and networking opportunities for the independent home improvement market.

Chief Operating Officer

Bob Cutter

Bob Cutter
317-275-9431
bcutter@nrha.org

As chief operating officer, Bob is responsible for the overall sales function and performance of Hardware Retailing magazine for NRHA. Over the past nine years, Bob has also led the Catalog division for the company. Bob’s entrepreneurial background includes several years spent in a corporate printing environment working with independent business owners.
Bob is a graduate of the University of West Florida in Pensacola, Florida. He resides in Greenwood, Indiana, with his wife and son. In his free time, Bob enjoys outdoor activities, including golf, coaching youth softball and spending time with family.

 

Communications

Executive Vice President and Publisher

Dan Tratensek

Dan Tratensek
317-275-9407
dant@nrha.org

In his position as publisher of Hardware Retailing magazine, Dan has the opportunity to visit with independent retailers of all types and sizes and use these visits to shape the editorial direction of the magazine to meet the needs of the independent hardware retail market. Dan also oversees NRHA’s other publishing projects, which include a range of special interest publications, contract publishing titles, online content and more. Dan formerly worked as an editor and reporter for Hardware Retailing and has been involved in business journalism and news reporting for the past two decades.

Director of Communications

Whitney Daulton

Whitney Daulton
317-275-9416
wdaulton@nrha.org

Whitney and her team contribute to the creative development of NRHA and Hardware Retailing magazine’s brand identities, marketing and advertising campaigns, events, websites and print and interactive publications. Her team works to provide independent retailers with quality information and tools to help them become better and more profitable. Whitney graduated from Indiana University with a degree in Journalism also focusing in Graphic Design. She recently completed an executive education program at Yale University.

 

Editorial

Features Editor

Liz Lichtenberger

Liz Lichtenberger
317-275-9412
llichtenberger@nrha.org

Liz is the features editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and daughter. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

Assistant Editor

Renee Changnon

Renee Changnon
317-275-9442
rchangnon@nrha.org

Renee Changnon is an assistant editor for Hardware Retailing magazine. She reports on industry news and new products, visits retailers and attends industry events. She graduated from Illinois State University, where she earned a degree in Visual Journalism and was the features editor for the school newspaper, The Daily Vidette. After college, Renee worked for Jimmy John’s, where she implemented marketing and promotions initiatives at franchise locations across the country. Renee is from Champaign, Illinois, and is new to Indianapolis. She enjoys reading, Netflix marathons and exploring her new city with friends and family.

Assistant Editor

Kate Klein

Kate Klein
317-275-9411
kklein@nrha.org

Kate is an assistant editor for Hardware Retailing magazine. She reports on news and industry events. She graduated from Cedarville University in her home state of Ohio, where she earned a B.A. in English and minored in creative writing. She loves being an aunt, teaching writing to kids, running, reading long books, farm living and, as Walt Whitman says, traveling the open road, “healthy, free, the world before me.”

Assistant Editor

Melanie Moul

Melanie Moul
317-275-9438
mmoul@nrha.org

Melanie is an assistant editor for Hardware Retailing magazine. Originally from South Bend, Indiana, she studied professional writing at York College of Pennsylvania, and then worked in central Pennsylvania for several years after college as a barista and an editor. She returned to the Hoosier State in late 2016 to join the NRHA team. She enjoys cooking new recipes for her husband to try and watching documentaries with her cat.

Assistant Editor

Chad Husted

Chad Husted
317-275-9402
chusted@nrha.org

Chad is an assistant editor for Hardware Retailing magazine. A Purdue University graduate, Chad has covered sports and news at the high school, college and Olympic levels as a sports writer, editor and designer for multiple newspapers. Prior to joining the NRHA, he was the sports editor for the Herald Journal in Monticello, Indiana, and a designer and copy editor for the AIM Media Indiana group in Columbus, Indiana. When not cultivating his beard, he enjoys backpacking, cooking, traveling and watching too much sports and Netflix.

Assistant Editor

Todd Taber

Todd Taber
317-275-9433
ttaber@nrha.org

Todd is an assistant editor for Hardware Retailing magazine. An Indiana native, he graduated from Indiana University where he majored in journalism and French. Throughout his career, he has aimed to highlight small businesses and their community value. He joined NRHA in 2017 and now serves on the news and marketing teams. In his free time, he likes to run, spend time with family and work his way through Charles Dickens’ bibliography.

 

Creative Services

Senior Designer

Lynnea Verville

Lynnea Chom
317-275-9415
lchom@nrha.org

Lynnea is the lead graphic designer for Hardware Retailing magazine, where she works on the layout and design of the magazine and other custom publications. She also does print design for NRHA’s marketing materials, programs and other in-house projects. Lynnea graduated from Ball State University with a degree in Graphic Design. She lives in her hometown of Greenwood, Indiana. During her free time, she enjoys designing, painting, reading and volunteering at her family-owned childcare facility

Graphic Designer

Graeme Haase

Graeme Haase
317-275-9437
ghaase@nrha.org

Graeme graduated from Butler University in 2014 with a Bachelor of Arts degree. Shortly after walking the stage, Graeme started working as a graphic designer for Hardware Retailing magazine, where he designs different parts of the magazine and assists with other custom publications. Graeme also does video production and editing. In his free time, Graeme is accustomed to trying new things (at least once!), such as musicals, water skiing and bungee jumping.

Graphic Designer

Kelsey Truex

Kelsey Truex
317-275-9410
ktruex@nrha.org

Kelsey is a graphic designer at Hardware Retailing. She graduated from Marian University in 2013 with a Bachelors in Graphic Design and a minor in Photography and Art History. In her free time she enjoys playing paintball with her husband and spoiling her yellow lab.

 

Web Services

Web Developer

Kevin Trehan

Kevin Trehan
317-275-9423
webmaster@nrha.org

Kevin’s strong passion for User Experience design and proficiency with various Web technologies landed him the role of “The Web Guy” at the NRHA. He graduated from IUPUI in May 2014 with a Bachelor’s Degree in Media Arts and Science and a Certificate in Computer Science. He has a pet ball python named Daenerys, he loves creating digital 3D art, and he perpetually craves sushi. He is also the President of the Indianapolis Guild of Extra Life, a non-profit organization that aims to help raise money for Children’s Miracle Network Hospitals through various video game-related events, such as marathons and tournaments.

 

Production Services

Production Manager

Nancy Vondersaar

Nancy Vondersaar
317-275-9408
nvondersaar@nrha.org

As production manager of Hardware Retailing magazine, Nancy coordinates with the printers, editors and design teams to get Hardware Retailing and all client publications to the printer on time. This includes securing print schedules, creating folios for all publications and making sure all advertising material is received and is to the required specifications. Nancy has held various positions in her 35 years at NRHA, working on Hardware Retailing in each of these positions.

Sales & Production Assistant

Freda Creech

Freda Creech
317-275-9428
fcreech@nrha.org

As production assistant for Hardware Retailing magazine, Freda works very closely with the Hardware Retailing sales team in collecting ad insertion orders, gathering advertisers’ production materials and invoicing advertisers monthly. In addition, she also assists in marketing mailings and oversees the NRHA mailroom. Freda has been employed at NRHA for over 31 years.