Hardware industry veteran, Pat Murphy, is hosting a free webinar on integrating mobile engagement into in-store experiences.
The webinar topics include:
- Why do I need to include mobile in my advertising?
- How do I get my customers to opt in to receive mobile promotions?
- What will mobile do for me that print advertising or direct mail won’t?
- How will consumers respond to mobile offers?
- What is the average basket size for mobile customers?
- What kind of promotions work best, and what should I stay clear of?
- How does mobile work with my POS system?
- Can I use co-op to pay for mobile advertising?
Murphy is vice president of mobile relationship management for FunMobility, president of the Ettore Products Company and cofounder of the Institute of Social, Search & Mobile Marketing.
The webinar is 11 a.m. Dec. 4, Pacific Standard Time. To register, click here.