Home » Operations » Hardware Store Home to Archery Range
Hardware Store Home to Archery Range

Hardware Store Home to Archery Range

Social Circle Ace Hardware in Social Circle, Georgia, has found one of its newer niches to be right on target.

Since 2012, the hardware destination has also been home to an archery pro shop and program. With the addition of the in-store archery range, the store has become the focal point for a thriving archery market in the area.

Steve Pittman, who previously owned an independent archery pro shop before combining with the family-owned hardware store, says the sport dovetails well with a hardware offering due to the similar customer demographics.

“If you go 100 years back, there weren’t gun and archery stores; everything was sold through hardware stores,” says Pittman, the pro shop manager. “Now we have a gun department and archery shop that are doing well with the hunting, fishing and recreational outdoor sports enthusiasts in the area.”

Social Circle puts on a range of events for archers of all skill levels, Pittman says, from open leagues and range time to group lessons, individual coaching and birthday parties. Fees range from $10 for one hour of open range time to the $20, one-hour introductory class.

Pittman and his team have coached archers to multiple awards and honors, including three who have qualified for the U.S. archery team, he says.

About Chad Husted

Chad Husted
Chad is an assistant editor for Hardware Retailing magazine. A Purdue University graduate, Chad has covered sports and news at the high school, college and Olympic levels as a sports writer, editor and designer for multiple newspapers. Prior to joining the NRHA, he was the sports editor for the Herald Journal in Monticello, Indiana, and a designer and copy editor for the AIM Media Indiana group in Columbus, Indiana. When not cultivating his beard, he enjoys backpacking, cooking, traveling and watching too much sports and Netflix.