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Holiday Spending Grows — Especially Online

Paying for more experiences and shopping with cash saved at the gas pump were among the reasons for an uptick in holiday spending in 2015.

Overall spending jumped 7.9 percent from the previous year, according to the MasterCard SpendingPulse report. This report tracks retail expenditures using payment cards, cash and checks from Black Friday to Christmas Eve, according to the Chicago Sun-Times.

While sales increased in the past year, one of the biggest findings from the report was the boost in e-commerce sales, which grew roughly 20 percent compared to the previous year, the report says.

Consumers put their money toward furniture, travel and restaurants, in particular, according to the MasterCard SpendingPulse.

Overall, consumer trends from these increasing purchases highlight “experiential spending,” Sarah Quinlan, senior vice president of market insights for MasterCard Advisors, told USA Today.

Millennials, who devote 52 percent of their food spending to restaurants and 48 percent on groceries, are more likely to spend on “creating memories rather than buying stuff,” Quinlan says to USA Today.

Another drive for the increase in spending can also be attributed to the savings consumers received from the lower gas prices. Many consumers applied the money saved at the pump toward holiday shopping, according to USA Today.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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