Hardware Retailing The Industry's Source for Insights and Information
With July Fourth approaching, Americans are flying U.S. flags, finalizing parade and other event plans, buying fireworks and reflecting on their country’s heritage.
This patriotic time is ideal for reminding your community of your identity as a local, hometown operation. It is also an ideal time to advertise any local or Made in America products you offer at your store. Findings from a 2012 study by NRHA and Hardware Retailing show that knowing a business is locally owned and sells American-made products is important and influential in consumers’ purchasing decisions.
Applied to Retail: Highlight products that are locally sourced or American-made in your circulars or via shelf-talkers. Use the data from NRHA and Independent We Stand’s Home Sweet Home Study to share with your community that, as a local home improvement business, your store keeps twice as much money in the local economy as Lowe’s or Home Depot. Check out Hardware Retailing’s July issue for marketing material to promote the study’s findings.
