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Benefits and Challenges of Social Media

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

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Amazon’s Profits Plummet in Third Quarter

The biggest online retailer in the United States, Amazon, does not get its dominant position through conservancy – it spends money. Amazon is aggressive, innovative and a juggernaut in delivery and personalization. As Amazon remains a threatening competitor for most …

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Number of Occupied Residential Housing Units Up

The U.S. Department of Housing and Urban Development recently released its biennial American Housing Survey. The survey indicates the number of occupied residential housing units has increased since 2011, with 87 percent of the 133 million residential housing units occupied. …

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Home Sales Fall Forward in September

After a small decline in August, September existing-home sales grew to the highest levels in 2014, according to the National Realtor Association. Sales in August were 5.05 million and climbed to 5.17 million in September, still 1.7 percent below last …

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Online Research Leads to In-Store Purchases

Consumers are increasingly using multiple channels to shop. Completing a transaction is a comprehensive process now, as consumers research and compare prices before making a final purchase. Research conducted by Gfk found that participation in showrooming — when consumers see …

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How the Container Store Attracts Quality Employees

According to an article on Yahoo! Finance, The Container Store, a business with 67 US locations garnering nearly $800 million in profits, has a unique stance on wages for its retail employees. The article says the company pays employees “nearly …

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