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Contest Winner

How Could You Make Your Main Street Better?

This year, downtown Lynden in Washington state was the grand prize winner of a contest that celebrates American downtowns.

In 2017, your city could be next. Watch for news from Independent We Stand, an organization that exists to support locally owned businesses, about the second-annual America’s Main Streets contest, which will take place in the spring of 2017. The winning city will receive prizes for downtown improvement work.

In 2016, Independent We Stand presented a $25,000 cash prize to the city of Lynden after the first-ever America’s Main Streets contest. More than 250 main streets were nominated and people cast more than 280,000 votes for their favorite downtowns.

As the winner, Lynden received $25,000, as well as prizes from Independent We Stand sponsors. For example,  home improvement co-op Do it Best Corp. provided a $500 shopping spree.

Investing Locally

During Lynden’s Fourth of July festivities, the city announced how the prize money would be used, according to The Bellingham Business Journal.

“We want to put as much as we can into the downtown for the residents and visitors, and get a bang for our buck,” Ken Stap, president of the Lynden Downtown Business Association, says in article from The Bellingham Business Journal. “This is what happens when a small community stays together. We are honored and it’s a privilege.”

Watch the video below for more information about the city of Lynden. The video highlights the community, features clips from a July 4 press conference about the America’s Main Streets contest and shares thoughts from local independent business owners.

About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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