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Lowe’s Companies, Inc., announced the promotions of two executives.
The company promoted Marci P. Grebstein to chief marketing officer, effective immediately. Lowe’s also promoted Erin K. Sellman to senior vice president of strategy, insights and planning. Both will report to Michael A. Jones, chief customer officer.
Grebstein most recently served as Lowe’s vice president of advertising, leading the U.S. advertising strategy and marketing operations to build loyalty for the brand. She replaces Thomas J. Lamb, who left the company.
Grebstein joined Lowe’s earlier this year and has more than 20 years of experience leading brand, marketing, advertising and e-commerce strategies for large retail companies, including Food Lion and Staples.
She will be responsible for managing the Lowe’s brand by overseeing the integrated marketing and communications strategy to consumers, including digital marketing, content strategy and development, consumer relationship management, advertising and media.
Sellman joined Lowe’s in 2004 and most recently served as vice president of strategy and insights. Sellman has nearly 20 years of experience in strategic planning and management. Prior to joining Lowe’s, she held strategy and consulting positions with A.T. Kearney and Arthur Andersen.
“Marci’s deep experience in retail marketing will help Lowe’s continue to create more personalized and relevant communications to consumers,” Michael Jones says. “And Erin’s innovative thinking and data-driven insights will help Lowe’s continue to develop effective strategies for the future and further enhance the customer experience across all consumer touch points.”
Lowe’s, which is headquartered in Mooresville, North Carolina, operates more than 1,845 home improvement stores and has 265,000 employees.
