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Millennials are still shopping at brick-and-mortar stores, including Home Depot, despite their increasingly online lives, according to recent research from Nuestar Inc.
About 48 percent of the millennials studied recently shopped at Home Depot, and 64 percent had shopped at Target within the past three months, the research shows.
“Some of Neustar’s findings suggest this demographic is feeling nostalgic, either buying brands popular with children or feeding their own kids what they once enjoyed,” Forbes reports on the Nuestar findings.
The nostalgia may show up in these numbers: 39 percent of millennials bought a hardcover book within the past year, and 18 percent still drink Capri Sun juice.
Nuestar is an information services and analytics company, which used data from 220 million U.S. adults to compile the statistics on millennial habits. To view an infographic on millennial spending from Nuestar, click here.
