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Ace and OPI have teamed up for a first-ever relationship of its kind. No, we’re not talking about outdoor power equipment, we’re talking about OPI, the premier professional nail lacquer brand. Ace and OPI have teamed up to bring OPI’s most popular colors to life through the Clark+Kensington® paint line.
The new color palette will launch this month in more than 3,200 Ace Hardware stores nationwide.
“We are thrilled to offer women a unique way to extend their personal style into their decorating style through paint color,” says Mary Rice, president and general manager of Ace Paint. “The OPI Color Palette by Clark+Kensington was curated to encourage consumers to bring fashion-forward colors into their homes through the hues they’ve grown to love in the nail salon.”
The OPI Color Palette by Clark+Kensington will launch with three collections comprised of six iconic OPI shades each, for a total of 18 new paint colors. Each of the OPI Color Palette by Clark+Kensington collections will also offer five coordinating Clark+Kensington colors.
“It was important for OPI to partner with Ace Hardware, a known industry expert in paint, to bring our iconic colors to life,” says Suzi Weiss-Fischmann, OPI co-founder and executive vice president. “The paint colors in the OPI Color Palette by Clark+Kensington offer a refreshing alternative to the home décor category and we’re excited to give our fans the opportunity to experience their favorite OPI colors in new ways.”
This move builds on last month’s announcement that the company introduced a new Clark+Kensington color palette featuring designer-selected hues that cover the entire color spectrum, along with easy to use tools that help homeowners find their perfect color. The Clark+Kensington paint line and OPI Color Palette will be showcased within the newly designed, boutique style Ace Paint Studio, offering consumers a world-class paint experience at their neighborhood Ace.
For more information on the OPI Color Palette by Clark+Kensington, visit www.clarkandkensington.com.
