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NRHA’s 2016 Social Media Study

Hardware Retailing magazine’s March 2016 issue features an article focused on retailers who have high-performing social media accounts for their businesses. The story also identifies ways retailers can grow their engagement and audience on social media platforms. The full story can be found here.

The North American Hardware and Paint Association (NHPA), which publishes Hardware Retailing, surveyed more than 280 independent home improvement retailers to better understand how home improvement retailers operate their store’s social media accounts and areas they can improve. To download a full copy of the study, complete the form below.

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About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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