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Cat, Flynn, Makes Himself at Home in Store

To help connect with customers and contain mice in the store, the owners of Kelly’s True Value Hardware in Newburyport, Massachusetts, adopted a feline employee. The cat came to the store with the name JackKnife, but they changed his name ... Read More »

Guessing Game Engages Customers in Massachusetts

Staff members at O’Connor True Value Hardware in Billerica, Massachusetts, were looking for a new way to engage with customers through Facebook when another local business, a butcher, got a big boost to its social media engagement with a contest. ... Read More »

Use Endcaps for Summertime Promotions

endcaps

Attract customers’ attention and capture a few extra dollars by putting your endcaps to good use this summer. Good merchandising strategy means regularly rotating the products you feature on endcaps. While you’re at it, consider using that space to highlight ... Read More »

Reimagine Retail Winner Opens In-Store Restaurant

caribou jack's bbq

In May 2017, Robert Lau became the winner of the first-ever Reimagine Retail program. A panel of judges selected Lau’s plan to improve his business and awarded him $100,000 to put his plans into action. Lau proposed adding an in-store ... Read More »

How Creating Simple Videos Can Help Tell Your Brand’s Story

Click the picture to download a PDF of this story. Pressing Play on Your Brand When you say your business’s name, what comes to mind? More importantly, what comes to mind for your current shoppers and potential customers? “A brand is no ... Read More »

Retailer’s Mural Reminds Customers of Area Industries

Part of growing and expanding a business is always knowing where you started. The first customers who came through your doors were the ones who helped your business become successful. At CJ’s Do it Center in Price, Utah, that past ... Read More »

Fishing Expo Helps Customers, Good Causes

Everyone has heard their share of fish tales from anglers, those exaggerated claims of fish they’ve caught, fish that got away and the one they totally caught but didn’t get a photo of to show you. It’s part of the ... Read More »

Puzzles Keep Customers Guessing at J&M Hardware

Curiosity is a powerful motivator. So, when Neil Schneider started putting rebus, or pictogram, puzzles in the front window of his store, J&M Hardware & Locksmiths in New York City, he hoped they would at least make customers curious enough ... Read More »