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Gift Cards: $25 Customer Interaction: Priceless

For customers at HomCo Lumber and Hardware in Flagstaff, Arizona, it pays to comment on the company’s Facebook page. Christina Russo, marketing coordinator for the business, finds social media offers the perfect opportunity to get customers engaged in the store, ... Read More »

4 Low-Cost Alternatives to Advertise and Promote Your Business

To view a PDF of the story, click here. To download a press release template to help connect you with area media outlets click here. By: Liz Lichtenberger llichtenberger@nrha.org , Jesse Carleton jcarleton@nrha.org and Sara Logel slogel@nrha.org. Make Some Noise Circulars, newspaper ads, TV commercials… These are ... Read More »

How To Write a Press Release

Whether it’s an event your store is holding, an award it recently won, or something else, there are plenty of reasons to put together a press release that you can send out to local media to gain some additional publicity ... Read More »

Study Shows Consumers Prefer a Simple Brand Experience

Less is more when it comes to building your brand presence. That’s the conclusion of a study from Siegel and Gale, the Global Brand Simplicity Index. The study asked consumers to rank brands based on their simplicity, and what it ... Read More »