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Study Shows Consumers Prefer a Simple Brand Experience


Less is more when it comes to building your brand presence. That’s the conclusion of a study from Siegel and Gale, the Global Brand Simplicity Index. The study asked consumers to rank brands based on their simplicity, and what it ... Read More »

Main Street Ace: The Place for Homemade Artwork


When they have a little free time, the employees at Main Street Ace Hardware in Bowling Green, Ohio, stay busy with some creative pursuits: using spare hardware parts and pieces to create homemade artwork including games, models and other knickknacks ... Read More »

Puzzled? Create a Puzzle Library!


Puzzles, like books, are items many consumers use just once before putting them in boxes or on shelves to collect dust. But six years ago, Valley Hardware & Supply in Halstad, Minnesota, created a solution to this one-time-use conundrum. Customers ... Read More »

HomCo Engages Customers With a Hawaiian Groove


Looking for new ideas for customer engagement? HomCo in Flagstaff, Arizona tried a new promotion last summer that may work for you this year. July 27 is National Hula Hoop Day. More than likely, most customers walking into HomCo didn’t know ... Read More »