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Event Planning Guide

Planning a successful event takes times and preparation. To help make your next event a favorite among customers and community members, we created an event planning checklist. This resource provides different tasks you must accomplish to have a successful event ... Read More »

Groupon: Winning You Customers or Losing Your Profits?

A wide variety of businesses use the daily deal website Groupon to publicize their stores, services or restaurants and attract new customers, but for many small operations, offering the discounts may be a big gamble. Groupon sells digital coupons with gift card-like face values paired with ... Read More »

Gift Cards: $25 Customer Interaction: Priceless

For customers at HomCo Lumber and Hardware in Flagstaff, Arizona, it pays to comment on the company’s Facebook page. Christina Russo, marketing coordinator for the business, finds social media offers the perfect opportunity to get customers engaged in the store, ... Read More »

4 Low-Cost Alternatives to Advertise and Promote Your Business

To view a PDF of the story, click here. To download a press release template to help connect you with area media outlets click here. By: Liz Lichtenberger llichtenberger@nrha.org , Jesse Carleton jcarleton@nrha.org and Sara Logel slogel@nrha.org. Make Some Noise Circulars, newspaper ads, TV commercials… These are ... Read More »