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Study Shows Consumers Prefer a Simple Brand Experience

Less is more when it comes to building your brand presence. That’s the conclusion of a study from Siegel and Gale, the Global Brand Simplicity Index. The study asked consumers to rank brands based on their simplicity, and what it ... Read More »

Main Street Ace: The Place for Homemade Artwork

When they have a little free time, the employees at Main Street Ace Hardware in Bowling Green, Ohio, stay busy with some creative pursuits: using spare hardware parts and pieces to create homemade artwork including games, models and other knickknacks ... Read More »

Puzzled? Create a Puzzle Library!

Puzzles, like books, are items many consumers use just once before putting them in boxes or on shelves to collect dust. But six years ago, Valley Hardware & Supply in Halstad, Minnesota, created a solution to this one-time-use conundrum. Customers ... Read More »

HomCo Engages Customers With a Hawaiian Groove

Looking for new ideas for customer engagement? HomCo in Flagstaff, Arizona tried a new promotion last summer that may work for you this year. July 27 is National Hula Hoop Day. More than likely, most customers walking into HomCo didn’t know ... Read More »

The Scent of Hardware

There are some scents just about everyone likes, like the smell of coffee or freshly cut grass. But what about the smell of a hardware store? It seems to be a favorite for customers at Sierra Valley Home Center in Loyalton, ... Read More »

Free Mother’s and Father’s Day Shop-Local Signage

Spring is here, and that means warmer weather has arrived and you are preparing events and promotions around two important holidays: Mother’s Day and Father’s Day. As you head into your busy season, take this opportunity to share your store’s ... Read More »

Ugly Kitchen Promotion Turns Pretty

“What homeowner wouldn’t want the opportunity to give their ugly kitchen a makeover?” This was the question the team at Geerlinks Home Hardware Building Centre turned into an opportunity. The store is unique in that it also has a home ... Read More »

Ways to Succeed With Social Media (Infographic)

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