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Free Resources: Make Your Store More Fun

Combining shopping and entertainment stretches the boundaries of the typical shopping experience, and is known as shoppertainment – a trend that reflects the efforts retailers are making to differentiate both large and small businesses with memorable experiences. Read more about the trend in the November …

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Engage Customers With Entertainment

View a PDF of this story and download premade shoppertainment games you can implement in your store! Shoppers drive out of their way to buy lattes at Starbucks and earn their loyalty stars. They take their families to Cabela’s to marvel at the indoor …

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Hand and Power Tool Best Practices

Hardware Retailing editors spoke with high-performing hand and power tool retailers in its November issue. The story highlighted four different hand and power tool best practices for strengthening customer relationships and below we have provided two additional best practices. We have …

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Drilling Into Hand and Power Tool Best Practices

Download a PDF of this story, download the Hand and Power Tool Selling Guide or view two additional hand and power tool best practices! Strengthening Your Customer Relationships in Hand and Power Tools Sawdust is everywhere. Wood scraps are scattered on the …

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Decorating Edible Minions at Davis Ace Hardware

Davis Ace Hardware in Davis, California, regularly offers special events for children—but a recent event got an unusual flurry of interest online. The animated movie “Minions” debuted in July in the U.S., and Davis Ace invited kids to come to …

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Playing Around at the Hardware Store Game Night

A game night at Yoder’s Shipshewana Hardware turned work into play for employees, and play into shopping for customers. The store in Shipshewana, Indiana, hosted the event for the first time this year, and despite postponements due to stormy weather, …

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Young DIYers Learn Tricks of the Trade at HomCo

One Saturday afternoon each month, some of HomCo Lumber & Hardware’s youngest customers can be found at the back of the store, working on their own DIY projects. The kids are participating in a Young Builders event, hosted monthly at the …

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Planning an Event? Don’t Forget Pro Customers

Ladies’ nights and other customer appreciation events geared toward your DIY customers are a great way to advertise your store and promote community involvement, but the next time you plan an event, don’t forget about another segment of your customer …

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