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A Fundraiser Round Up

fundraiser

When store manager Mitch Turner gives his customers the opportunity to give to a local charity, he often ends up doing more than just raising a few dollars for a good cause. He’s raising awareness and lending support in ways ... Read More »

How to Host a Holiday Block Party

block party

The Mazzone Pumpkinfest has been bringing delight to residents on its block for 14 years, but the event didn’t always need the entire block. The event started with just a few tables in front of the Brooklyn location of Mazzone ... Read More »

Attract Customers With High-End Loyalty Perks

loyalty

If your wholesaler offers a customer loyalty program, you’re likely a participant because you recognize the value of tracking customer purchases and collecting data. But there are opportunities to go beyond the traditional loyalty program to offer customers a truly ... Read More »

10 Reasons to Scope Out Your Competitors

Click the picture to download a PDF of this story. Do you know what your big-box competitors are up to? What are they good at? What don’t they do well? Regularly visiting other retail outlets should be part of your competitive strategy ... Read More »

A Science Experiment You Can Host in Your Store

Appealing to the next generation of home improvement shoppers can be accomplished with more than a smartphone. Show kids and teens that your operation has the items they need for their next science experiment to capture their business now and ... Read More »

Appealing to Kids With a Destination Niche

destination

Click on the image above to download a PDF of the story. On Saturday mornings at HouseMart Ace Hardware, the customers are slightly younger than average, as children ages 5 to 15 gather to watch a Science Saturday demonstration. In ... Read More »

Strong Community Partnerships Key for Retailers

Click the picture above to download a PDF of the story. Challenges are always best faced with a caring group of supporters at your back. For retailers, supporters could include employees, friends and family. But retailers who work to become ... Read More »

Cat, Flynn, Makes Himself at Home in Store

To help connect with customers and contain mice in the store, the owners of Kelly’s True Value Hardware in Newburyport, Massachusetts, adopted a feline employee. The cat came to the store with the name JackKnife, but they changed his name ... Read More »