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Contest Creates Talking Point on Store’s Facebook Page

The staff at Purcell Ace Hardware recently hosted a Duck Tape corsage contest for area schools, an event that used the store’s social media page to the fullest, engaged younger customers and worked with the community. “We were looking for ... Read More »

Retailers Tap into Sweet Sales

Two retailers recently teamed up with nearby nature centers to help some of their youngest customers tap into a local hobby: maple sugaring. Staff at Keough’s Do it Best Paint & Hardware in Connecticut and Orme Do it Best Hardware ... Read More »

Try These Promotions this Holiday Season

Despite a chill in the air, independent home improvement retailers across the country are thinking up creative ways to heat up sales and traffic. Read the following promotions to get some ideas for your store: Join the Local Movement. You ... Read More »

Open Your Doors to Local Vendors

To help your customers remember your store as the place to shop during the holidays, consider hosting an event that shines the spotlight on your strongest categories. Grayco Hardware in Beaufort, S.C., is known around town for its large housewares ... Read More »

Mobile Coupons Garner Interest, Bring in Younger Customers

Want to increase your transaction size by about 400 percent? Linda Roark can tell you how. Thanks to a mobile coupon program she implemented at her store, Pete’s Ace Hardware in Castro Valley, Calif., last summer, Roark has done just ... Read More »

Ohio Store Sees Quick Results Thanks to Social Media

If you’re still on the fence about whether a Facebook page or Pinterest account would be a helpful addition to your store’s marketing plan, take a look at the results of Thomas Do it Center’s recent fundraiser. In addition to ... Read More »

Puppy Love: Event Unites Community

Customers at Jared’s Ace Hardware in Bishopville, S.C., know the store is pet-friendly, but recently the store took the concept to a whole new level, bringing in llamas, donkeys, goats and more. In September, store staff worked with a local ... Read More »

Create an Effective Loyalty Program

How do you create an effective customer loyalty program? Below are five ideas from “The Power of Loyalty,” by author Roger L. Brooks. 1. Offer soft benefits that provide value, such as special access limited only to members. 2. Offer ... Read More »