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Promotions

Customer Experience Key to Brick-and-Mortar Businesses

Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what …

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Get Customers to Love Your Brand, Not Just the Discount

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes …

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Email Marketing — An Affordable Advertising Opportunity

Thousands of retailers around the world are using email marketing to educate their customers, advertise their businesses and create a personal relationship with their customers, but unfortunately, thousands of other retailers are ignoring this excellent, affordable advertising medium. Email provides …

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Wrapping up the Summer Season

In addition to those last bits of lawn care, like raking the leaves, homeowners will be buttoning up their homes for the winter. Here are three ways you can help get them prepared. Offer to maintain outdoor power equipment. Whether …

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Benjamin Moore Tries Unique Promotional Tactic

Benjamin Moore launched a new mobile, puzzle game, Bendoku in an effort to gain more attention toward its  three signature color collections: Color Preview, Affinity and Williamsburg and attract its growing number of mobile customers. Bendoku challenges users ability to distinguish …

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