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The ABCs of Advertising

To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune ... Read More »

Kief Hardware — Do it Best on the Bayou

James Cabirac of Kief Hardware in Louisiana decided to film a television series as a unique way to promote his stores and better reach his customers. In this episode, Cabirac gives his viewers a tour of one of his stores. ... Read More »

The Benefits and Challenges of Running an Urban Store (Part 2)

Part two of our editors visit Fusek’s True Value in Indianapolis. Owner Steve Fusek shares his tips for marketing and store design. Read More »

Colorado Retailer Hosts “Name That Ace” Contest

Kirby Kuklenski, co-owner of three Ace Hardware stores in Colorado, discusses the process of opening his latest store in south Colorado Springs, Colo. Kuklenski explains how he created buzz about the new store by hosting a “Name That Ace” contest ... Read More »