Rich Customers Opt for Warehouse Clubs

While warehouse clubs might be perceived to be the domain of those looking to stretch a tight budget, new research from Mintel reveals that it is not just those of lower incomes.

According to Retailcustomerexperience.com, high income consumers think their products are on a par with leading brands. Indeed, 38 percent believe store brand or private label brands at warehouse clubs are comparable to name brand items in terms of quality — a number that increases to 44 percent of households earning $150,000-plus. That’s the highest percentage of all income groups surveyed, compared to 27 percent of those earning less than $25,000, 36 percent of those earning $50,000 to $74,900 and 41 percent of those with incomes between $100,000 and $149,900.

For the full story, click here.