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Sherwin-Williams Reveals Latest Consumer Paint Trends

Colorful home improvements are planned across the country this spring as homeowners look to create dream spaces with paint, according to a new National Home Design and Color Survey from Sherwin-Williams. The survey found seven out of 10 homeowners plan to undertake a house-related project in the next six months.

Of those homeowners planning house projects, painting tops the list with 42 percent wanting to liven up their space with color, followed by landscaping (39 percent) and redecorating (30 percent).

Nearly two-thirds of homeowners say they would like to add more color in their homes, especially in the living/family room (25 percent), bedroom (24 percent) and bathroom (17 percent). Men are receptive to adding color, with 58 percent of them wanting to introduce more into their home.

Warm neutrals featuring a hint of red, yellow or brown are the most popular palettes for about a third of homeowners (32 percent). Twenty-five percent would like to incorporate cool neutrals, with a hint of blue or green. Homeowners 18 to 34 years old want a rich and dark color palette (23 percent), while those 65 and older prefer a soft and light palette (35 percent).

Sixty-four percent of homeowners say they are confident handling an exterior project on their own. Men are most comfortable with the following exterior projects: painting doors (45 percent), fences (38 percent) and decks (37 percent). Sixty percent of women also feel comfortable doing their own outdoor painting projects, and consider doors (38 percent) and trim/shutters (29 percent) to be the easiest tasks to manage.

 

About Amanda Bell

Amanda Bell was an assistant editor of Hardware Retailing and NRHA. Amanda regularly visited with home improvement retailers across the country and attended industry events and seminars. She earned a degree in magazine journalism from Ball State University and has received honors for her work for Hardware Retailing from the Association of Marketing and Communication Professionals.

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