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Signage Gives Customers Quick, Easy Answers

Painting is a relatively quick, easy and inexpensive project that can change the look of a room in a weekend, so it’s no surprise that many homeowners want to pick up a gallon of paint and a new roller for a weekend project.

But they still have questions: What brand of paint? What type of brush? How do I know which of several similar colors is my best option for the project?

Your vendors may be able to help. In the photo below, Valspar has created easy-to-read signage that explains—and shows—the difference between interior paint sheens.

paintOwner Craig Buckalew hung this sign in the paint department at his store, Crookston Hardware Hank in Crookston, Minnesota. “It also helps in explaining washability versus hiding imperfections,” he says. “We also tell our customers to consider other factors, such as the cozy feel of a room with warm tones and lower sheen level.”

Even if your vendor doesn’t offer this kind of signage, there’s no reason you can’t create your own to place in shelf talkers or on the paint counter.

About Liz Lichtenberger

Liz is the special projects editor for Hardware Retailing magazine. She reports on news and trends, visits retailers, and attends industry events. She graduated from Xavier University, where she earned a degree in English and Spanish and was a member of the swim team. Liz is a Louisville, Kentucky, native who lives in Indianapolis with her husband and two children. She enjoys swimming, reading, doing home improvement projects around her house and cheering on her two favorite basketball teams, the Kentucky Wildcats and the Xavier Musketeers.

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