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Tag Archives: consumers

2017 Holiday Sales Forecast: Online Shopping Up, Overall Sales to Climb

holiday sales

Retailers across the country are gearing up for a busy holiday sales season, with sales projected to be 3.6 to 4 percent higher than last year, the National Retail Federation (NRF) reports. That increased spending can add up for independent ... Read More »

Wrap-Up: Dustin Kaehr’s Retail Is… Series

kaehr

Throughout 2017, retail consultant Dustin Kaehr has shared his insights into the cornerstones of running a successful retail operation. He’s drawn from his 17 years of experience working with all types of retailers, including small independent businesses as well as ... Read More »

Expert Perspective: Retail Is…Store Design

store design

Click the picture to download a PDF of this story. By Dustin Kaehr, dk@dustinkaehr.com My grandpa used to love eating at little hole-in-the-wall restaurants. “It may look like a dump, but those places usually serve the best food.” My dad, who ... Read More »

Home Depot’s Strategy for Reaching America’s Largest Age Group

age group

Home Depot and other retailers are altering their marketing campaigns, product design and consumer outreach programs to better target 26-year-olds, currently the largest age group in the U.S., reports The Washington Post. The cohort numbers around 4.8 million people and ... Read More »

Generation Z: Reaching the Next-Gen Consumer

Generation Z

Generation Z, the generation after millennials (born between 1995 and 2012, according to Forbes) makes purchasing decisions differently from every previous generation, mostly because of how they engage with digital and social media, according to influencer marketing agency Mediakix. These consumers ... Read More »

10 Reasons My Wife Drives 115 Miles to IKEA

Click the picture to download a PDF of this story. As a writer for Hardware Retailing, I’m constantly on the lookout for retailers who do a great job merchandising their wares and providing outstanding customer service. So when I discovered that my ... Read More »

10 Impulse Items Customers Crave

Impulse items—those carefully arranged and displayed products found in retail locations from office supply stores to the corner grocery—are all about maximizing those final moments of a customer’s time in your store. Whether it’s necessities like snacks and drinks or ... Read More »

Research Conference Details Optimistic Home Improvement Outlook

HIRI

The Home Improvement Research Institute (HIRI) recently presented the latest research on home improvement trends and the economic and social factors affecting the channel. Speakers at September’s 2017 Insights Conference in Chicago addressed topics including customer service, home technology and ... Read More »