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Tag Archives: consumers

Home Depot’s Strategy for Reaching America’s Largest Age Group

age group

Home Depot and other retailers are altering their marketing campaigns, product design and consumer outreach programs to better target 26-year-olds, currently the largest age group in the U.S., reports The Washington Post. The cohort numbers around 4.8 million people and ... Read More »

Generation Z: Reaching the Next-Gen Consumer

Generation Z

Generation Z, the generation after millennials (born between 1995 and 2012, according to Forbes) makes purchasing decisions differently from every previous generation, mostly because of how they engage with digital and social media, according to influencer marketing agency Mediakix. These consumers ... Read More »

10 Reasons My Wife Drives 115 Miles to IKEA

Click the picture to download a PDF of this story. As a writer for Hardware Retailing, I’m constantly on the lookout for retailers who do a great job merchandising their wares and providing outstanding customer service. So when I discovered that my ... Read More »

10 Impulse Items Customers Crave

Impulse items—those carefully arranged and displayed products found in retail locations from office supply stores to the corner grocery—are all about maximizing those final moments of a customer’s time in your store. Whether it’s necessities like snacks and drinks or ... Read More »

Research Conference Details Optimistic Home Improvement Outlook

HIRI

The Home Improvement Research Institute (HIRI) recently presented the latest research on home improvement trends and the economic and social factors affecting the channel. Speakers at September’s 2017 Insights Conference in Chicago addressed topics including customer service, home technology and ... Read More »

Independent Retailer Contest Offers Recognition, Opportunities

Indie Award

Independent We Stand (IWS), a movement that exists to support independent businesses, is hosting its seventh annual contest to help recognize a locally owned small business that has gone above and beyond to deliver great customer service and community support. According to the ... Read More »

Target CEO Discusses Innovation, Changing Demographics

Target

Target CEO Brian Cornell recently offered his perspective on Amazon’s purchase of Whole Foods, Target’s plans for the future, as well as the company’s changing customer demographics, according to a report from The Star Tribune, which is located near Target’s ... Read More »

Home Improvement Spending to Reach $316B

home improvement

According to Harvard University’s Joint Center for Housing Studies, Americans are expected to spend $316 billion on home improvement upgrades this year, reports The Wall Street Journal. Because of this growth in home improvement spending, home improvement retailers have continued to ... Read More »