Opportunities for learning are highly valued by the millennial population. A survey conducted by LoyaltyOne found that millennials value one-on-one consultation. In fact, 84 percent of millennials say that “being able to redeem rewards/loyalty program points for a session or …
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Online Research Leads to In-Store Purchases
Consumers are increasingly using multiple channels to shop. Completing a transaction is a comprehensive process now, as consumers research and compare prices before making a final purchase. Research conducted by Gfk found that participation in showrooming — when consumers see …
Read More »Study Identifies Important Brand Characteristics for Millennials
According to an article by The Shelby Report, a recent study of millennials may be able to help discover how and why brand loyalty is formed. The 2015 Top 50 Millennial Brand Ranking Report by Mossylvania, an independent digital advertising …
Read More »Where Millennials are Settling
NewGeography, a site that focuses on where people live and work, recently analyzed the relationship between urban cores and millennials. It is true that there is an upsurge in urban core living that reflects the living preferences of millennials. However, …
Read More »Student Loan Debt Delays Millennial Homeownership
The American Dream has included homeownership for many years. Today, however, that dream is at a standstill for young adults already burdened with large amounts of student loan debt. According to an article by the Detroit News, 414,000 homes sales …
Read More »Technology is Changing How Consumers Think
Walking down a busy street, looking around a packed restaurant or going to a concert often paints a similar picture- a sea of people staring at their phones. As we continue to face great technological advances, the results of this …
Read More »Outlook on Millennial Housing
According to a report by the Demand Institute, 79 percent of millennials are optimistic about their financial situation. As a result, 74 percent expect to move within the next five years, resulting in an additional 8.3 million millennial households by …
Read More »Millennials and Baby Boomers Moving in Opposite Directions
As the economy is continuing to improve, Baby Boomers and Millenials are moving to opposite locations based on their current needs. According to an article by Realtor Mag, 17 million American move to a different county each year. Millenials are …
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