Consumers have access to information wherever and whenever they want thanks to the Internet. Today, customer are arguably more prepared and equipped when they visit stores to shop. But they are increasingly using smartphones and mobile devices to search the …
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Relationships, Not Rewards, Are Key To Successful Loyalty Programs
Consumers’ overall engagement in traditional loyalty programs has declined consistently over the past four years and retailers are looking to refocus their loyalty initiatives to compete more effectively. While total loyalty program subscriptions peaked at 2.65 billion in 2012, the …
Read More »Sears and Kmart Introduce Cross-Store Pickup
Shoppers are now able to pick up their online purchases in any Sears or Kmart location regardless of which e-com site the items were ordered. The unique online/in-store collaboration allows for the pick-up of sears.com or kmart.com orders at any …
Read More »Technology Bridges Gap Between Online and Physical Stores
As consumers have become increasingly reliant on mobile devices, consulting apps, websites and online reviews to help dictate purchase decisions, the future of brick-and-mortar retailers once seemed bleak. But, just as consumers tend to move through ebbs and flows that …
Read More »The Future of Retail
For the past few years, brick-and-mortar retailers didn’t have a fighting chance to compete with the personalization and convenience provided by online shopping. By cultivating mountains of rich customer data, online retailers had the upper hand. Every action and inaction …
Read More »Making Shopping a More Personal Experience
A new “Truth About Shopping” study explores global consumer attitudes and behavior related to all areas of shopping today, including online, mobile and in-store purchasing, views about data and privacy, and preferences about the shopping environment and experience. Conducted by …
Read More »Increase Purchases by Promoting Ads While Customers are in Your Store
Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than 300+ US adults aged 18 – 60 in order to uncover the true impact of mobile devices on brick-and-mortar …
Read More »Report: Retail Staff Key Factor in Customer Satisfaction with Paint Retailers
Staff drives high satisfaction with paint retailers and is the single most important factor differentiating the purchase experience among customers, according to the recent J.D. Power 2014 Paint Satisfaction StudySM—Retailer Segment. The study measures customer satisfaction with major paint retailers, …
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