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Tag Archives: demographics

Bilingual Signage Helps Welcome New Customers

At Central Valley, a lumber and building materials center with locations throughout northern California, president and CEO Steve Patterson wants every customer to feel welcomed. From diversifying his inventory to meet local industries’ specific needs to creating Spanish-language signage throughout …

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4 Marketing Tips to Bring In Millennials

millennials

There are many different theories about millennials, the age group that the Pew Research Center says was born between 1981 and 1996. One undeniable fact, however, is that they are a large consumer base and are on track to outnumber …

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