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Tag Archives: marketing

Home Depot’s Strategy for Reaching America’s Largest Age Group

age group

Home Depot and other retailers are altering their marketing campaigns, product design and consumer outreach programs to better target 26-year-olds, currently the largest age group in the U.S., reports The Washington Post. The cohort numbers around 4.8 million people and ... Read More »

Do it Best Fall Market Focuses on LBM, Connectedness

do it best

The 2017 Do it Best Fall Market kicked off Friday, Oct. 13 in Indianapolis with a refreshed focus on lumber and building materials and a program to help retailers be successful in the expanding smart home market. The Fort Wayne, Indiana-based co-op ... Read More »

Holiday Shopping Is Better When It’s Local

holiday shopping

Spread the shop local message all holiday season long with a free downloadable resources from the North American Retail Hardware Association (NRHA). The 2017 Home Sweet Home Pros’ Edition from NRHA and Independent We Stand is a study that proves ... Read More »

True Value Exec: New Marketing Program Is Flexible and Locally Focused

marketing program

Independent retailers have a variety of tools they can use to encourage customers to visit their businesses. In some communities, taking out an ad in the local newspaper or a radio spot is the best way to market their business. ... Read More »

10 Reasons Facebook Can’t Replace Your Website

Facebook

Click the picture to download a PDF of this story. Your Facebook page represents your business on social media, and it is a space to promote in-store events, announce new products and sales and connect with your customers. Having a presence on ... Read More »

Generation Z: Reaching the Next-Gen Consumer

Generation Z

Generation Z, the generation after millennials (born between 1995 and 2012, according to Forbes) makes purchasing decisions differently from every previous generation, mostly because of how they engage with digital and social media, according to influencer marketing agency Mediakix. These consumers ... Read More »

A Roundup of SEO Resources

SEO

SEO, or search engine optimization, is made up of hidden keywords and tags that help your website rise to the top of potential customers’ online searches. Because potential customers will visit your website for information that is industry- or business-specific, ... Read More »

Why You Need to Advertise on Facebook and How to Get Started

Facebook

Click the picture to download a PDF of this story. Grab your smartphone, open the Facebook app and start scrolling. Within a few seconds, you’ll see multiple advertisements from companies you likely have some connection with. Maybe you visited their ... Read More »