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Tag Archives: marketing

House-Hasson Names New VPs of Retail Development, Marketing


House-Hasson Hardware, America’s largest independent regional hardware distributor, has named John Sullivan as vice president of retail development and Taylor Hasson as the company’s vice president of marketing. “House-Hasson has been in business for 111 years because our people care ... Read More »

Focus On These Two Social Media Tactics

social media tactics

While they’re not necessarily brand new tactics in the social media sphere, video and advertising are two elements that should be part of your social media strategy. According to Meag Shaffer, executive vice president of social media at social media ... Read More »

Marketing: Where to Get Started


If you’re new to social media, digital advertising or marketing in general, digging in on a project can be intimidating. You may find yourself asking, “Where do I start?” To gather some ideas, Hardware Retailing spoke to Meag Shaffer, executive ... Read More »

Instagram COO Says Users ‘Want to Hear From Businesses’


Instagram began as a social media platform to share filtered photos with friends when it launched in 2010, and the app has grown to an online community of 1 billion people around the world since then. Now businesses are using ... Read More »

House-Hasson Launches New Advertising Program


At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers. The market is scheduled for Feb. 1-3 at the Opryland Resort in ... Read More »

Not All Millennial Customers Are the Same

millennial customers

If you’re like most retailers, you may often ask yourself how you can attract more millennial customers to your business. This generation is often generalized in broad strokes and described using negative words like lazy, entitled and delusional. However, millennial ... Read More »

Website and Social Media, Crucial Tools for Business


It’s no secret that for independent retailers, being present in the digital space is crucial to remain competitive. According to research presented at the 2017 State of Independents Conference, 65 percent of consumers say that if an item is available ... Read More »

Custom Displays Clean Up Housewares

When Len Hunt found an antique refrigerator for sale on eBay, he knew it was an offer he couldn’t pass up. “We removed the doors, painted them with some specialty craft paint and then attached the door to the wall ... Read More »