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Tag Archives: marketing

Guessing Game Engages Customers in Massachusetts

Staff members at O’Connor True Value Hardware in Billerica, Massachusetts, were looking for a new way to engage with customers through Facebook when another local business, a butcher, got a big boost to its social media engagement with a contest. ... Read More »

Spread the Word: Shopping Local vs. Amazon Makes a Difference

local vs. amazon

Do the people in your area realize that where they spend their home improvement dollars makes a significant impact on their communities? When homeowners, other DIYers and professionals shop at your store or other independent home improvement businesses, seven times ... Read More »

Dennis Yu Breaks Down the 3×3 Video Grid to Boost Your Brand

Dennis Yu, chief technology officer for BlitzMetrics, says retailers can boost their brands and reach new customers with the 3×3 social media video grid. By creating three quick videos for three different categories, Yu says independent home improvement retailers can ... Read More »

How Creating Simple Videos Can Help Tell Your Brand’s Story

Click the picture to download a PDF of this story. Pressing Play on Your Brand When you say your business’s name, what comes to mind? More importantly, what comes to mind for your current shoppers and potential customers? “A brand is no ... Read More »

5 Ways to Promote and Market Outdoor Power Equipment

outdoor power equipment

Click the picture to download a PDF of this story. By Renee Changnon, rchangnon@nrha.org Revved Up As winter melts away and spring kicks into gear, consumers eagerly dust the cobwebs off their outdoor power equipment. Before they can begin reviving their ... Read More »

Promote Mother’s Day and Father’s Day Shopping

Mother's Day

On Mother’s Day and Father’s Day, children across America will be panicking. Yet again, the holidays will have snuck up on them, and they’ll be in a pinch to find the perfect last-minute gifts. Use the North American Retail Hardware ... Read More »

House-Hasson Names New VPs of Retail Development, Marketing

house-hasson

House-Hasson Hardware, America’s largest independent regional hardware distributor, has named John Sullivan as vice president of retail development and Taylor Hasson as the company’s vice president of marketing. “House-Hasson has been in business for 111 years because our people care ... Read More »

Focus On These Two Social Media Tactics

social media tactics

While they’re not necessarily brand new tactics in the social media sphere, video and advertising are two elements that should be part of your social media strategy. According to Meag Shaffer, executive vice president of social media at social media ... Read More »