Home » Tag Archives: marketing

Tag Archives: marketing

Building a House, Creating a Home

Developing relationships with customers is a high priority for any retailer. For Burney Hardware in Aberdeen, North Carolina, that extends to some of the newest homeowners in its area. For several years, Burney Hardware has worked closely with Habitat for ... Read More »

6 Ways to Reach Customers Using Marketing

Click the picture to download a PDF of this story. By Hilary Welter, hwelter@nrha.org Jack is in the market for luggage. Soon after he searched for suitcases online, he got an ad on Facebook for a brand whose website he’d visited. Over ... Read More »

Five Ways to Test and Track Marketing Tactics

Marketing Tactics

When you’re investing time and money in marketing initiatives, you want to make sure your efforts actually reach your audience. There are a few simple ways to track the various messages you send to your customers in order to gauge ... Read More »

Facebook Community Boost Aims to Help Small Businesses Profit

facebook community boost

Facebook Community Boost, a new program that aims to help small business employees learn how to use Facebook to connect with customers and increase business, will sweep through 30 U.S. cities in the next year, USA Today reports. Facebook plans to ... Read More »

Home Depot’s Strategy for Reaching America’s Largest Age Group

age group

Home Depot and other retailers are altering their marketing campaigns, product design and consumer outreach programs to better target 26-year-olds, currently the largest age group in the U.S., reports The Washington Post. The cohort numbers around 4.8 million people and ... Read More »

Do it Best Fall Market Focuses on LBM, Connectedness

do it best

The 2017 Do it Best Fall Market kicked off Friday, Oct. 13 in Indianapolis with a refreshed focus on lumber and building materials and a program to help retailers be successful in the expanding smart home market. The Fort Wayne, Indiana-based co-op ... Read More »

Holiday Shopping Is Better When It’s Local

holiday shopping

Spread the shop local message all holiday season long with a free downloadable resources from the North American Retail Hardware Association (NRHA). The 2017 Home Sweet Home Pros’ Edition from NRHA and Independent We Stand is a study that proves ... Read More »

True Value Exec: New Marketing Program Is Flexible and Locally Focused

marketing program

Independent retailers have a variety of tools they can use to encourage customers to visit their businesses. In some communities, taking out an ad in the local newspaper or a radio spot is the best way to market their business. ... Read More »