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Tag Archives: marketing

Email Metrics You Should Be Measuring

email metrics

One way to ensure you’re using email to its full potential as a marketing tool is to regularly check analytics provided by your email marketing provider, which may be a service like Mailchimp or Constant Contact. While each email platform ... Read More »

How to Craft the Perfect Marketing Email

email marketing

To read a PDF of this story, click here. Every day, more than 225 billion emails will be sent and received around the world. Of those, almost 105 billion of them will be directed at consumers, according to a recent ... Read More »

Boost Marketing Using These Email Resources

email resources

Every day billions of emails are sent and received around the world, and nearly half of them will be directed to customers, according to a study from The Radicati Group, a California-based technology research firm. It’s important now more than ever that ... Read More »

Quick Tips for Snapchat Success

Snapchat

To view a PDF of this story, click here. Ask the next 20-something-year-old who walks into your store about their morning routine. They’ll likely say they check social media, and Snapchat is probably part of the mix. What is Snapchat? ... Read More »

Snapchat Resources: Using the App for Business

snapchat resources

Snapchat isn’t just for teenagers anymore. The photo- and video-sharing app was released in September 2011. Since then, the social media platform has continued to grow in popularity among millennials. In the March issue of Hardware Retailing, we introduced the basics ... Read More »

Super Bowl Ad Causes 84 Lumber Website Crash

84 lumber

American football fans had a lot to talk about after Sunday night’s game—the first overtime in Super Bowl history, the Patriot’s unexpected comeback and 84 Lumber’s commercial. According to Time, the building materials company’s ad “tells the story of a Hispanic ... Read More »

How Home Depot Analyzes and Uses Customer Data

Home Depot analyzes

The Home Depot collects data from digital resources, such as its website, promotional emails and social media, and uses that information to drive traffic to stores and better target its advertising and marketing efforts. A Home Depot executive discussed those methods Jan. 16 at ... Read More »

Downloadable Social Media Holiday Graphics

Holiday Graphics

Social media is a great tool for engaging your customers. To make this easier, the North American Retail Hardware Association (NRHA) has created holiday graphics that you can post on your business social media pages for 13 major U.S. holidays ... Read More »