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Tag Archives: marketing

Home Hardware Announces Recipient of Paul Straus Public Relations Award

Ian and Tara McNaughton, the dealer-owners of Gravenhurst Home Hardware, were awarded the 12th annual Paul Straus Public Relations Award during Home Hardware’s fall Shareholders’ Meeting in St. Jacobs, Ontario last week. Gravenhurst Home Hardware was recognized for its dedication ... Read More »

Create an Effective Loyalty Program

How do you create an effective customer loyalty program? Below are five ideas from “The Power of Loyalty,” by author Roger L. Brooks. 1. Offer soft benefits that provide value, such as special access limited only to members. 2. Offer ... Read More »

Blish-Mize Unveils New Advertising Program at Fall Market 2013

Blish Fall Market 2013 - feature

Last week at its biannual buying market, Atchison-Kan.-based distributor Blish-Mize rolled out enhancements to its advertising program and communicated the importance of maintaining visibility with consumers across media platforms. The distributor’s new program allows retailers to publish their circulars on ... Read More »

RETAIL THERAPY: Added Up, You Can Compete

Advertisers love me. I cry at Cheerios’ commercials. My heart races when I see Tiffany blue, and I always click on the engagement ring ads that pop up on the side of my Facebook page. These advertisers get it—or at ... Read More »

Independent We Stand Now Accepting Nominations for 2013 Indie Award

The national “buy local” movement Independent We Stand is currently accepting nominations for the 2013 Independent Small Business of the Year Award Sponsored by Chrysler Group. The award celebrates the characteristics that make locally owned, independent businesses unique, like quality ... Read More »

Seven Ways to Make Your Special Event a Success

Seven Ways to Make Your Special Event a Success - Feature

Sunny days mean people want to get out and about and spend some extra time outdoors. Offer events that will get people to your business. Here are some tips to help you plan your special event: Define your goals for ... Read More »

Store of the Future: Technologies Changing Retail

This presentation outlines how technology is affecting retailing and what new tools are available for retailers today. Topics include displays and signage, employee training, marketing and operations. View the presentation Read More »

Make New Neighbors Your Newest Customers

Want to welcome new neighbors to your community, and at the same time build loyal relationships? Consider offering a move-in packet or folder with in-store discounts and community information. Remember, new homeowners are likely to spend a significant amount of ... Read More »