Home » Tag Archives: marketing (page 10)

Tag Archives: marketing

Social Media During the Holiday Season

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas ... Read More »

Content Marketing Builds Credibility and Customer Base

You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, ... Read More »

The Home Depot Trial Twitter’s ‘Buy now’ Button

Social media outlet Twitter is testing a “buy now” button on tweets, allowing users to shop for products without leaving Twitter. According to Marketing magazine, Burberry and Home Depot are the only two retail brands testing the service, while other ... Read More »

Email Marketing — An Affordable Advertising Opportunity

Thousands of retailers around the world are using email marketing to educate their customers, advertise their businesses and create a personal relationship with their customers, but unfortunately, thousands of other retailers are ignoring this excellent, affordable advertising medium. Email provides ... Read More »

Become a Visual Marketer

Customers have high expectations of what a shopping experience should encompass. While price is very important to customers, it is not the only deciding factor for whether or not a customer will buy from your store. In order to stand ... Read More »

NAR® Announces Major National Advertising Campaign

WASHINGTON – As a new generation of home buyers enters into recovering real estate markets across the country, the National Association of Realtors® announced the launch of a major national advertising campaign in conjunction with realtor.com®, as well as a ... Read More »

Dealing With Online Reviews

Nearly 90 percent of consumers check online reviews to learn more about a product, service or business, yet most businesses owners don’t know to garner the power of a positive review or mitigate the negative of a poor one. Use ... Read More »

Lowe’s Ad Under Attack for Portrayal of Fathers

A recent T.V. ad for Lowe’s is coming under attack by a special interest group, saying the ad promotes a negative image of fathers. The Lowe’s commercial titled, “Valspar Reserve: Video Call” has come under fire by a Canadian group called ... Read More »