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Tag Archives: marketing

Store’s Ad is Made for the Big Screen

A couple of years ago, when the staff at Scarborough Lumber, with five locations in California, searched for new ways to drive traffic to their garden center, they found their solution in a nearby business: the local movie theater. The ... Read More »

A Busload of Reasons to Promote Local Teams

Want to show support for your local sports teams? Think big. An endcap with products that feature team logos, a special tailgating section in the spring or a few local teams’ flags as part of your store are good starts, ... Read More »

Ohio Store Sees Quick Results Thanks to Social Media

If you’re still on the fence about whether a Facebook page or Pinterest account would be a helpful addition to your store’s marketing plan, take a look at the results of Thomas Do it Center’s recent fundraiser. In addition to ... Read More »

Home Depot Issues Apology for ‘Stupid, Offensive’ Tweet

Home Depot has fired an outside agency that created what it called a “stupid and offensive” ESPN College GameDay photo tweet that featured two African-Americans and an individual dressed as a monkey, with two beating drums, according to the Atlanta ... Read More »

The Vendor Center™ Inc. Announces New Website Launch

The Vendor Center™ President, Darrell Wabschall, announced the launch of a new website, www.TheVendorCenterOnline.com, a secure business-to-business website that allows hardware retailers to access a wide range of vendor information including pricing, catalogs, educational and demonstration videos and order products ... Read More »

All Dressed Up

Jamie Luttrell, co-owner of True Value Hardware in Hebron, Neb., regularly paints designs on the store’s windows. She often features seasonal artwork, such as snowmen at Christmastime; just recently she finished a True Value mural on the side of the ... Read More »

‘Tis the Season to Shop at Woodstock Hardware

The staff at Woodstock Hardware doesn’t want its customers to forget about the store during the holidays. And what better way to help them remember than by offering a holiday catalog full of store products that would be perfect in ... Read More »

Selling Cold-Weather Essentials

Staying warm and being prepared for winter weather are top-of-mind for your customers as the season approaches. Encourage your customers to buy the basics early by promoting them near the front of the store with snow removal-themed endcaps stocked with ... Read More »