There’s a reason offering strong customer service is a common mantra for independent home improvement retailers: It’s an extremely important component of a retailer’s business when competing with big boxes and e-commerce competitors. But store services can play just as …
Read More »Tag Archives: marketing
Lowe’s Becomes Official Home Improvement NFL Retail Sponsor
Lowe’s has finalized a deal to become the official home improvement retail sponsor of the National Football League (NFL), it announced in a press release. The contract runs for an unspecified number of years, and gives the big-box retailer the …
Read More »Snowblower Promotion Has Customers Hoping for Snow
There’s a time in everyone’s life they’ve hoped for a big snowstorm. As a child, it gets you out of school. Another reason is if you bought a snowblower that season at Beisswenger’s Hardware and Power Equipment in New Brighton, …
Read More »Positively Managing Negative Online Reviews
Click the picture to download a PDF of this story. By Todd Taber, ttaber@nrha.org Balancing Act Sticks and stones may break your bones, but negative online reviews can sink your business’s reputation. For many independent retailers, online reviews from customers on …
Read More »Tyndale Advisors to Move to New Headquarters
Tyndale Advisors will soon have a new home. Tyndale Advisors, a subsidiary and the marketing arm of Orgill, Inc., currently operates out of Springfield, Oregon, according to an article from The Register-Guard. Last month, the company purchased a three-story, 11,000-square-foot building …
Read More »Indian Trail Hardware Thrives With Direction From Mother-Daughter Team
Indian Trail Hardware has been a reliable family business for locals to turn to in Indian Trail, North Carolina, and surrounding communities for decades. Owned and operated by Bill and Mae Workman since 1984, the store was only 4,000 square …
Read More »Get the Word Out With a Custom Press Release
You and your staff work hard to plan big events that highlight your store’s products and services, but all that planning could amount to nothing at all without proper promotion. One of the easiest ways to spread the word about …
Read More »Download a Free Holiday Marketing Toolkit
The busy holiday shopping season is a great time to remind your customers that shopping local makes a positive difference in your community. The North American Retail Hardware Association (NRHA) and Independent We Stand offer a free marketing toolkit for you to …
Read More »