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Tag Archives: marketing

Lowe’s Faces Possible Lawsuit for False Advertising

Lowe’s is facing a proposed class action alleging packages of its proprietary mulch brand. According to official reports, plaintiffs Amy Joseph and Glenn McMillan filed a federal complaint claiming Lowe’s and its suppliers Lebanon Seaboard Corp. and Oldcastle Lawn & ... Read More »

Ace Partners with Valspar to Launch Paint Studio Advertising Campaign

Today Ace Hardware and Valspar Paint® introduced a new advertising campaign centered on familiar concepts from the beauty industry to introduce consumers to the new Paint Studio at Ace. The “Helpful is Beautiful” campaign, which was jointly developed by Ace ... Read More »

5 Ways to Enhance Your Store’s Social Media Presence

Whether you are a social media maverick or beginning a path to building your own digital community, it is important to learn the “rules of conduct” when promoting your business using social platforms. Here are five ways to make the ... Read More »

Store’s Ad is Made for the Big Screen

A couple of years ago, when the staff at Scarborough Lumber, with five locations in California, searched for new ways to drive traffic to their garden center, they found their solution in a nearby business: the local movie theater. The ... Read More »

A Busload of Reasons to Promote Local Teams

Want to show support for your local sports teams? Think big. An endcap with products that feature team logos, a special tailgating section in the spring or a few local teams’ flags as part of your store are good starts, ... Read More »

Ohio Store Sees Quick Results Thanks to Social Media

If you’re still on the fence about whether a Facebook page or Pinterest account would be a helpful addition to your store’s marketing plan, take a look at the results of Thomas Do it Center’s recent fundraiser. In addition to ... Read More »

Home Depot Issues Apology for ‘Stupid, Offensive’ Tweet

Home Depot has fired an outside agency that created what it called a “stupid and offensive” ESPN College GameDay photo tweet that featured two African-Americans and an individual dressed as a monkey, with two beating drums, according to the Atlanta ... Read More »

The Vendor Center™ Inc. Announces New Website Launch

The Vendor Center™ President, Darrell Wabschall, announced the launch of a new website, www.TheVendorCenterOnline.com, a secure business-to-business website that allows hardware retailers to access a wide range of vendor information including pricing, catalogs, educational and demonstration videos and order products ... Read More »