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Tag Archives: marketing

The Home Depot Trial Twitter’s ‘Buy now’ Button

Social media outlet Twitter is testing a “buy now” button on tweets, allowing users to shop for products without leaving Twitter. According to Marketing magazine, Burberry and Home Depot are the only two retail brands testing the service, while other ... Read More »

Email Marketing — An Affordable Advertising Opportunity

Thousands of retailers around the world are using email marketing to educate their customers, advertise their businesses and create a personal relationship with their customers, but unfortunately, thousands of other retailers are ignoring this excellent, affordable advertising medium. Email provides ... Read More »

Become a Visual Marketer

Customers have high expectations of what a shopping experience should encompass. While price is very important to customers, it is not the only deciding factor for whether or not a customer will buy from your store. In order to stand ... Read More »

NAR® Announces Major National Advertising Campaign

WASHINGTON – As a new generation of home buyers enters into recovering real estate markets across the country, the National Association of Realtors® announced the launch of a major national advertising campaign in conjunction with realtor.com®, as well as a ... Read More »

Dealing With Online Reviews

Nearly 90 percent of consumers check online reviews to learn more about a product, service or business, yet most businesses owners don’t know to garner the power of a positive review or mitigate the negative of a poor one. Use ... Read More »

Lowe’s Ad Under Attack for Portrayal of Fathers

A recent T.V. ad for Lowe’s is coming under attack by a special interest group, saying the ad promotes a negative image of fathers. The Lowe’s commercial titled, “Valspar Reserve: Video Call” has come under fire by a Canadian group called ... Read More »

Lowe’s Faces Possible Lawsuit for False Advertising

Lowe’s is facing a proposed class action alleging packages of its proprietary mulch brand. According to official reports, plaintiffs Amy Joseph and Glenn McMillan filed a federal complaint claiming Lowe’s and its suppliers Lebanon Seaboard Corp. and Oldcastle Lawn & ... Read More »

Ace Partners with Valspar to Launch Paint Studio Advertising Campaign

Today Ace Hardware and Valspar Paint® introduced a new advertising campaign centered on familiar concepts from the beauty industry to introduce consumers to the new Paint Studio at Ace. The “Helpful is Beautiful” campaign, which was jointly developed by Ace ... Read More »