Tag Archives: marketing

At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers. The market is scheduled for Feb. 1-3 at the Opryland Resort in …

If you’re like most retailers, you may often ask yourself how you can attract more millennial customers to your business. This generation is often generalized in broad strokes and described using negative words like lazy, entitled and delusional. However, millennial …

It’s no secret that for independent retailers, being present in the digital space is crucial to remain competitive. According to research presented at the 2017 State of Independents Conference, 65 percent of consumers say that if an item is available …

When Len Hunt found an antique refrigerator for sale on eBay, he knew it was an offer he couldn’t pass up. “We removed the doors, painted them with some specialty craft paint and then attached the door to the wall …

For its third annual Ladies’ Night, JL’s Home Hardware Building Centre in Guelph, Ontario, decided to put on a real show. The event, designed to raise funds for a worthy charity each year, is also one the community looks forward …

Developing relationships with customers is a high priority for any retailer. For Burney Hardware in Aberdeen, North Carolina, that extends to some of the newest homeowners in its area. For several years, Burney Hardware has worked closely with Habitat for …

Click the picture to download a PDF of this story. By Hilary Welter, hwelter@nrha.org Jack is in the market for luggage. Soon after he searched for suitcases online, he got an ad on Facebook for a brand whose website he’d visited. Over …

When you’re investing time and money in marketing initiatives, you want to make sure your efforts actually reach your audience. There are a few simple ways to track the various messages you send to your customers in order to gauge …