Home » Tag Archives: marketing (page 2)

Tag Archives: marketing

House-Hasson Launches New Advertising Program

house-hasson

At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers. The market is scheduled for Feb. 1-3 at the Opryland Resort in ... Read More »

Not All Millennial Customers Are the Same

millennial customers

If you’re like most retailers, you may often ask yourself how you can attract more millennial customers to your business. This generation is often generalized in broad strokes and described using negative words like lazy, entitled and delusional. However, millennial ... Read More »

Website and Social Media, Crucial Tools for Business

website

It’s no secret that for independent retailers, being present in the digital space is crucial to remain competitive. According to research presented at the 2017 State of Independents Conference, 65 percent of consumers say that if an item is available ... Read More »

Custom Displays Clean Up Housewares

When Len Hunt found an antique refrigerator for sale on eBay, he knew it was an offer he couldn’t pass up. “We removed the doors, painted them with some specialty craft paint and then attached the door to the wall ... Read More »

Funds Are ‘In the Bag’ in Ontario

For its third annual Ladies’ Night, JL’s Home Hardware Building Centre in Guelph, Ontario, decided to put on a real show. The event, designed to raise funds for a worthy charity each year, is also one the community looks forward ... Read More »

Building a House, Creating a Home

Developing relationships with customers is a high priority for any retailer. For Burney Hardware in Aberdeen, North Carolina, that extends to some of the newest homeowners in its area. For several years, Burney Hardware has worked closely with Habitat for ... Read More »

6 Ways to Reach Customers Using Marketing

Click the picture to download a PDF of this story. By Hilary Welter, hwelter@nrha.org Jack is in the market for luggage. Soon after he searched for suitcases online, he got an ad on Facebook for a brand whose website he’d visited. Over ... Read More »

Five Ways to Test and Track Marketing Tactics

Marketing Tactics

When you’re investing time and money in marketing initiatives, you want to make sure your efforts actually reach your audience. There are a few simple ways to track the various messages you send to your customers in order to gauge ... Read More »