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Tag Archives: marketing

10 Reasons Facebook Can’t Replace Your Website

Facebook

Click the picture to download a PDF of this story. Your Facebook page represents your business on social media, and it is a space to promote in-store events, announce new products and sales and connect with your customers. Having a presence on ... Read More »

Generation Z: Reaching the Next-Gen Consumer

Generation Z

Generation Z, the generation after millennials (born between 1995 and 2012, according to Forbes) makes purchasing decisions differently from every previous generation, mostly because of how they engage with digital and social media, according to influencer marketing agency Mediakix. These consumers ... Read More »

A Roundup of SEO Resources

SEO

SEO, or search engine optimization, is made up of hidden keywords and tags that help your website rise to the top of potential customers’ online searches. Because potential customers will visit your website for information that is industry- or business-specific, ... Read More »

Why You Need to Advertise on Facebook and How to Get Started

Facebook

Click the picture to download a PDF of this story. Grab your smartphone, open the Facebook app and start scrolling. Within a few seconds, you’ll see multiple advertisements from companies you likely have some connection with. Maybe you visited their ... Read More »

Blaze Trails With Your Customers on the Road

Click the picture to download a PDF of this story. Your retail operation may stock the supplies that traveling vacationers need, but have you thought about marketing specific products to recreational vehicle owners? If your business is located near one ... Read More »

Brand-Building Strengthens Customer Relationships

brand

Have you ever heard of CrossFit®? With more than 7,000 gyms in the U.S. and 13,000 worldwide, you probably know at least one person who participates in this group-focused fitness method, which has attracted a massive following of loyal members ... Read More »

Resource List: Tips & Tricks for Facebook Advertising

facebook advertising

You may already have a social media presence, but are you and your operation using Facebook advertising to its full potential to draw customers, promote sales and boost revenue? An article in the September issue of Hardware Retailing addresses why ... Read More »

5 Advantages of Blogging for Business

blogging

As consumers turn to technology for home improvement tips, there are opportunities for retailers to offer advice before a customer even walks into their business. One easy way is through maintaining a blog. Blogging is a great tool to use to create a stronger web presence ... Read More »