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Tag Archives: marketing

New Resource: Shop-Local Halloween Signage

Halloween

Your business’ local economic impact is significant, so remind your customers whenever you can that shopping at your store matters to your community. The North American Retail Hardware Association (NRHA) and Independent We Stand, two organizations that exist to support ... Read More »

Facebook Ads Designed to Help Grow In-Store Sales

Facebook Ads

Facebook has a new advertising option for brick-and-mortar retailers—dynamic ads for retail. Advertising on the social media site hasn’t been tied to changing in-store inventory data in the past, but the new “dynamic ads for retail will only showcase products ... Read More »

Using Twitter to Provide Excellent Customer Service

Does your business have a Twitter account? Are you actively using the account? If not, it may be a missed opportunity to provide your customers excellent service. While all social media platforms, such as Facebook and Yelp, can be used ... Read More »

Groupon: Winning You Customers or Losing Your Profits?

A wide variety of businesses use the daily deal website Groupon to publicize their stores, services or restaurants and attract new customers, but for many small operations, offering the discounts may be a big gamble. Groupon sells digital coupons with gift card-like face values paired with ... Read More »

Lowe’s Tries New Social Media Marketing Videos

Lowe’s has created a series of videos that will turn its customers’ phones upside down—literally. The new “FlipSide” videos from the big box are short videos that simultaneously show what happens when a homeowner does and doesn’t do common household ... Read More »

Social Media Expert Answers Questions

In the February 2016 Issue of Hardware Retailing magazine, we simplified social media for retailers in the feature story, “Room for Improvement.“ At the end of the story, Crystal Vilkaitis, social media expert and owner of Crystal Media, shed light ... Read More »

Social Media Toolkit

social media for home improvement

Most home improvement stores have social media accounts, however, according to research conducted by the North American Retail Hardware Association (NRHA), retailers believe there is plenty of room to improve their accounts, as seen in the March 2016 issue of Hardware Retailing. ... Read More »

Host Events for Professionals

Your store may host events already, but are any of them catered to your professional plumbing customers? A-1 Irrigation Do it Best Hardware in Valley Center, California hosts a customer appreciation day once a year for their plumbing customers along ... Read More »