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Tag Archives: marketing

Facebook Live Videos Leave Consumers Hungry for More

Facebook Live

Click the picture to download a PDF of this story. When Gerrod Brasseux decided to own and operate a hardware store, he knew he wanted to offer a well-developed grilling category. As a former educator, Brasseux naturally took to teaching ... Read More »

5 Small Business Marketing Tips

Small Business Marketing

Small business marketing can help you develop and support the brand of your operation. Forbes recently published a list of five quick tips to manage small business marketing, and these pointers can be applied to any independent home improvement operation. Here is ... Read More »

Email Metrics You Should Be Measuring

email metrics

One way to ensure you’re using email to its full potential as a marketing tool is to regularly check analytics provided by your email marketing provider, which may be a service like Mailchimp or Constant Contact. While each email platform ... Read More »

How to Craft the Perfect Marketing Email

email marketing

To read a PDF of this story, click here. Every day, more than 225 billion emails will be sent and received around the world. Of those, almost 105 billion of them will be directed at consumers, according to a recent ... Read More »

Boost Marketing Using These Email Resources

email resources

Every day billions of emails are sent and received around the world, and nearly half of them will be directed to customers, according to a study from The Radicati Group, a California-based technology research firm. It’s important now more than ever that ... Read More »

Quick Tips for Snapchat Success

Snapchat

To view a PDF of this story, click here. Ask the next 20-something-year-old who walks into your store about their morning routine. They’ll likely say they check social media, and Snapchat is probably part of the mix. What is Snapchat? ... Read More »

Snapchat Resources: Using the App for Business

snapchat resources

Snapchat isn’t just for teenagers anymore. The photo- and video-sharing app was released in September 2011. Since then, the social media platform has continued to grow in popularity among millennials. In the March issue of Hardware Retailing, we introduced the basics ... Read More »

Super Bowl Ad Causes 84 Lumber Website Crash

84 lumber

American football fans had a lot to talk about after Sunday night’s game—the first overtime in Super Bowl history, the Patriot’s unexpected comeback and 84 Lumber’s commercial. According to Time, the building materials company’s ad “tells the story of a Hispanic ... Read More »