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Tag Archives: marketing

How Home Depot Analyzes and Uses Customer Data

Home Depot ceo

The Home Depot collects data from digital resources, such as its website, promotional emails and social media, and uses that information to drive traffic to stores and better target its advertising and marketing efforts. A Home Depot executive discussed those methods Jan. 16 at ... Read More »

Downloadable Social Media Holiday Graphics

Holiday Graphics

Social media is a great tool for engaging your customers. To make this easier, the North American Retail Hardware Association (NRHA) has created holiday graphics that you can post on your business social media pages for 13 major U.S. holidays ... Read More »

Retailers Draw Crowds on Small Business Saturday

Small Business Saturday

Independent retailers across the country had many things to be thankful for at the close of Thanksgiving weekend. This year, an estimated 112 million consumers reported shopping from small businesses on Small Business Saturday. These numbers are a 13 percent increase from 2015, according ... Read More »

New Resource: Shop-Local Halloween Signage

Halloween

Your business’ local economic impact is significant, so remind your customers whenever you can that shopping at your store matters to your community. The North American Retail Hardware Association (NRHA) and Independent We Stand, two organizations that exist to support ... Read More »

Facebook Ads Designed to Help Grow In-Store Sales

Facebook Ads

Facebook has a new advertising option for brick-and-mortar retailers—dynamic ads for retail. Advertising on the social media site hasn’t been tied to changing in-store inventory data in the past, but the new “dynamic ads for retail will only showcase products ... Read More »

Using Twitter to Provide Excellent Customer Service

Does your business have a Twitter account? Are you actively using the account? If not, it may be a missed opportunity to provide your customers excellent service. While all social media platforms, such as Facebook and Yelp, can be used ... Read More »

Groupon: Winning You Customers or Losing Your Profits?

A wide variety of businesses use the daily deal website Groupon to publicize their stores, services or restaurants and attract new customers, but for many small operations, offering the discounts may be a big gamble. Groupon sells digital coupons with gift card-like face values paired with ... Read More »

Lowe’s Tries New Social Media Marketing Videos

Lowe’s has created a series of videos that will turn its customers’ phones upside down—literally. The new “FlipSide” videos from the big box are short videos that simultaneously show what happens when a homeowner does and doesn’t do common household ... Read More »