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Tag Archives: marketing

Social Media Expert Answers Questions

In the February 2016 Issue of Hardware Retailing magazine, we simplified social media for retailers in the feature story, “Room for Improvement.“ At the end of the story, Crystal Vilkaitis, social media expert and owner of Crystal Media, shed light ... Read More »

Social Media Toolkit

social media for home improvement

Most home improvement stores have social media accounts, however, according to research conducted by the North American Retail Hardware Association (NRHA), retailers believe there is plenty of room to improve their accounts, as seen in the March 2016 issue of Hardware Retailing. ... Read More »

Host Events for Professionals

Your store may host events already, but are any of them catered to your professional plumbing customers? A-1 Irrigation Do it Best Hardware in Valley Center, California hosts a customer appreciation day once a year for their plumbing customers along ... Read More »

Do it Best Teams Up With Independent We Stand

Independent We Stand

Last week, Do it Best Corp. announced its support of all small businesses across the U.S. through its partnership with Independent We Stand, a movement of independent business owners sharing the importance of “buying local” in their communities. According to the ... Read More »

Resource: Home Sweet Home Holiday Signage

holiday marketing

The North American Retail Hardware Association (NRHA) and Independent We Stand are offering  free marketing materials for you to promote your store’s important local economic impact to shoppers before Black Friday and the winter holidays. The materials leverage findings from a recent study, which shows that ... Read More »

Nominations Open for Independent Small Business Award

Independent We Stand is accepting nominations for the organization’s annual Independent Small Business Award, which recognizes outstanding small independent businesses. To get your community home improvement store in the running for the Independent Small Business Award, fill out an application at ... Read More »

Retailers Benefit From Shop Local Campaigns

Consumers are paying attention to retailers’ stories and backgrounds. Before making purchasing decisions they are asking questions such as, “Is this store locally owned?” and, “Does it put money into corporate pockets or my community?” In a recent poll, Hardware Retailing ... Read More »

Share Your Local Identity

share you local identity

The shop-local movement is sweeping neighborhoods and Main Streets across America. Many consumers are starting to understand the benefits small businesses provide their hometowns, and they are shopping at local stores for that reason. Therefore, it is important to share ... Read More »