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Tag Archives: marketing

Product Videos Provide Higher Order Value

Engagement is what shoppers seek as they peruse retail stores and browse online shopping platforms. Customers want to see something intriguing or have a personal experience with products. Product videos not only provide engagement and visibility but they also provide a ... Read More »

NRHA Conference Speaker Will Talk Mobile Marketing

2015 will be the first year that millennials outnumber baby boomers, and that change requires retailers to examine how they engage younger consumers. Pat Murphy of FunMobility, Inc., and other speakers will discuss interacting with and marketing to multiple generations as part of the North American Retail ... Read More »

Creative Transportation Doubles as Mobile Advertising for Store

Rick Alspaugh needed a solution to his Texas store’s overflowing parking lot, and building a parking garage didn’t make financial sense. As the problem worsened, a neighboring business was turning Alspaugh Ace Hardware’s customers away so its own tenants had space for parking. Some ... Read More »

How to Promote Locally Sourced Products

In the February 2015 issue of Hardware Retailing, we featured retailers who are incorporating locally sourced housewares products into their home improvement stores. The housewares category provides great opportunities to source products made by local vendors and a number of ... Read More »

10 Retailing Lessons from Starbucks

A look at Starbucks’ business offers lessons on retailing, such as how to effectively run a company, treat customers and manage employees. The coffee shop powerhouse is present in over 65 countries, operates more than 21,000 stores and experienced 11 percent sales growth ... Read More »

Have You Mastered These Business Principles? Take This Quiz

The “Retailing 101: An Overview” story in the February 2015 issue of Hardware Retailing discussed what retailers need to know about the marketing, finance, operations and human resources aspects of their business. To read the full story, click here. Once ... Read More »

Retailing 101: An Overview

To download a PDF of this story, click here, and visit hardwareretailing.com/retailing-101 to take a quiz and determine how much you know about marketing, operations, finances and human resources. What Does Your Report Card Look Like? By Liz Lichtenberger, llichtenberger@nrha.org and Kate Klein, kklein@nrha.org When was the last time ... Read More »

Use Snapchat to Compete With Web Retailers

Here’s a suggestion for getting shoppers who check out products in your store to buy from you instead of online: use Snapchat. “A consumer walks into a store, falls in love with a product, whips out her phone, finds a lower price online, and ... Read More »