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Tag Archives: marketing

True Value Brings Products and Tips to Spike TV Show

True Value has partnered with Spike TV on the network’s original series “Catch A Contractor,” which follows host and master carpenter Adam Carolla, contractor Skip Bedell and private investigator Alison Bedell as they seek justice for families wronged by shady contractors. “Catch A Contractor” ... Read More »

Ace Hardware Hits the Links with PGA Tour

The PGA Tour and Ace Hardware recently announced a new, multiyear marketing agreement that designates Ace as the “Official Hardware Store of the PGA Tour and Champions Tour.” “We are extremely pleased to announce this new relationship with Ace, one of ... Read More »

Hardware Industry Leaders Gather in North Carolina

The 44th spring meeting of the Hardware Marketing Council (HMC) was held May 26-28 at The Washington Duke Inn in Durham, North Carolina. The council is made up of the top 125 sales and marketing leaders that manufacture products from ... Read More »

Product Videos Provide Higher Order Value

Engagement is what shoppers seek as they peruse retail stores and browse online shopping platforms. Customers want to see something intriguing or have a personal experience with products. Product videos not only provide engagement and visibility but they also provide a ... Read More »

NRHA Conference Speaker Will Talk Mobile Marketing

2015 will be the first year that millennials outnumber baby boomers, and that change requires retailers to examine how they engage younger consumers. Pat Murphy of FunMobility, Inc., and other speakers will discuss interacting with and marketing to multiple generations as part of the North American Retail ... Read More »

Creative Transportation Doubles as Mobile Advertising for Store

Rick Alspaugh needed a solution to his Texas store’s overflowing parking lot, and building a parking garage didn’t make financial sense. As the problem worsened, a neighboring business was turning Alspaugh Ace Hardware’s customers away so its own tenants had space for parking. Some ... Read More »

How to Promote Locally Sourced Products

In the February 2015 issue of Hardware Retailing, we featured retailers who are incorporating locally sourced housewares products into their home improvement stores. The housewares category provides great opportunities to source products made by local vendors and a number of ... Read More »

10 Retailing Lessons from Starbucks

A look at Starbucks’ business offers lessons on retailing, such as how to effectively run a company, treat customers and manage employees. The coffee shop powerhouse is present in over 65 countries, operates more than 21,000 stores and experienced 11 percent sales growth ... Read More »