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Tag Archives: marketing

Radio Show Offers Mix of Information and Entertainment

When Gary and Don Lofholm aren’t in their store, Lofholm’s Do it Best Building Center in Norway, Michigan, they can be found in a place many may not expect to find a hardware retailer: at the local radio station. They’re ... Read More »

Tips for Using a Customer Loyalty Program Well

You may have hundreds of customers enrolled in your store’s loyalty program, and those shoppers might religiously use their rewards cards at your business. But are you maximizing the ways a customer loyalty program can benefit your operation? Loyalty programs reinforce your store’s relationship ... Read More »

Home Sweet Home Study Marketing Materials

In the July issue of Hardware Retailing magazine, we took an in-depth look at the Home Sweet Home Study, brought to you by North American Retail Hardware Association and Independent We Stand. The study revealed significant data that impact our industry and ... Read More »

Home Sweet Home Study

To download a PDF of this story, click here. Visit hardwareretailing.com/shoplocal to download the marketing material presented in this story or download holiday-themed signage.  It’s a Fact: Shopping at Independent Home Improvement Retailers Builds Stronger Communities By Kate Klein, kklein@nrha.org and Sara Logel slogel@nrha.org Main Street used to serve as the go-to ... Read More »

True Value Brings Products and Tips to Spike TV Show

True Value has partnered with Spike TV on the network’s original series “Catch A Contractor,” which follows host and master carpenter Adam Carolla, contractor Skip Bedell and private investigator Alison Bedell as they seek justice for families wronged by shady contractors. “Catch A Contractor” ... Read More »

Ace Hardware Hits the Links with PGA Tour

The PGA Tour and Ace Hardware recently announced a new, multiyear marketing agreement that designates Ace as the “Official Hardware Store of the PGA Tour and Champions Tour.” “We are extremely pleased to announce this new relationship with Ace, one of ... Read More »

Hardware Industry Leaders Gather in North Carolina

The 44th spring meeting of the Hardware Marketing Council (HMC) was held May 26-28 at The Washington Duke Inn in Durham, North Carolina. The council is made up of the top 125 sales and marketing leaders that manufacture products from ... Read More »

Product Videos Provide Higher Order Value

Engagement is what shoppers seek as they peruse retail stores and browse online shopping platforms. Customers want to see something intriguing or have a personal experience with products. Product videos not only provide engagement and visibility but they also provide a ... Read More »