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Tag Archives: marketing

Ace Hardware Sponsors Pro Golfer Hunter Mahan

One co-op will be hitting the links on the PGA Tour this season. Ace Hardware Corp. announced a multi-year sponsorship with PGA Tour star Hunter Mahan. The sponsorship marks the first time the company has sponsored an active professional athlete and secures Ace as ... Read More »

Free Webinar: Mobile Best Practices for Hardware Stores

Hardware industry veteran, Pat Murphy, is hosting a free webinar on integrating mobile engagement into in-store experiences. The webinar topics include: Why do I need to include mobile in my advertising? How do I get my customers to opt in to ... Read More »

Tips to Improve Your Online Customer Service

Apple occupies the throne in the tech world, but if you have a problem with your iPhone or MacBook, you either need to go to a retail store or wade around in online forums. And good luck trying to get ... Read More »

Email Marketing Must be Targeted

Email marketing is used to attract shoppers and nurture ongoing relationships with loyal customers. However, many companies are not using email marketing correctly or to its full potential. A study conducted by Order Dynamics, an omni-channel commerce solutions provider, discovered ... Read More »

Target’s New App Makes In-Store Shopping Easy

Rather than ignoring the fact that consumers are using their mobile devices to shop while in the store, Target tackled the challenge head-on through its mobile app. Using location-based technology from Point Inside, Target’s app allows customers to pick a ... Read More »

Customer Experience Key to Brick-and-Mortar Businesses

Online shopping has made ordering products easier, added new ways to advertise and promote, and has enabled customers to compare prices among different retailers. However, online shopping is still missing one thing—the in-store customer experience. In order to learn what ... Read More »

Get Customers to Love Your Brand, Not Just the Discount

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes ... Read More »

International Housewares Association Launches New Consumer-Facing Website

Inspired Home, a new website from the International Housewares Association (IHA), was launched mid-October as a resource for consumers to discover trends in home and housewares products. IHAInspiredHome.org, “delivers compelling information and ideas across a broad spectrum of home lifestyle ... Read More »