A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …
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Content Marketing Builds Credibility and Customer Base
You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, …
Read More »Lowe’s Hit with False Advertising Suit
Lowe’s has been ordered to pay $1.6 million to settle a lawsuit alleging inaccurate and misleading advertising. According to Marin News, the settlement, ordered by Marin Superior Court Judge Paul M. Haakenson, is the culmination of a civil enforcement action …
Read More »Email Marketing — An Affordable Advertising Opportunity
Thousands of retailers around the world are using email marketing to educate their customers, advertise their businesses and create a personal relationship with their customers, but unfortunately, thousands of other retailers are ignoring this excellent, affordable advertising medium. Email provides …
Read More »Fall Project Guide
Gardening can be at its peak, but don’t forget some of those quiet categories that pull down profits. Be sure to support your product line with information and a well-educated staff. You want to sell the entire project, encourage other …
Read More »Benjamin Moore’s Latest Publicity Stunt: A Yo-Yo
Benjamin Moore has been gaining media attention lately with some pretty off-the-wall stunts. While it’s still debatable whether these stunts will yield any real sales, it’s not debatable that the stunts are entertaining. According to Marketingland.com, aiming to tout the …
Read More »Relationships, Not Rewards, Are Key To Successful Loyalty Programs
Consumers’ overall engagement in traditional loyalty programs has declined consistently over the past four years and retailers are looking to refocus their loyalty initiatives to compete more effectively. While total loyalty program subscriptions peaked at 2.65 billion in 2012, the …
Read More »Wrapping up the Summer Season
In addition to those last bits of lawn care, like raking the leaves, homeowners will be buttoning up their homes for the winter. Here are three ways you can help get them prepared. Offer to maintain outdoor power equipment. Whether …
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