Tag Archives: promotions

Benjamin Moore launched a new mobile, puzzle game, Bendoku in an effort to gain more attention toward its  three signature color collections: Color Preview, Affinity and Williamsburg and attract its growing number of mobile customers. Bendoku challenges users ability to distinguish …

Global mobile agency Fetch has announced the results of its ‘Engaging the Mobile Shopper’ report, which was conducted among more than 300+ US adults aged 18 – 60 in order to uncover the true impact of mobile devices on brick-and-mortar …

Whether you are a social media maverick or beginning a path to building your own digital community, it is important to learn the “rules of conduct” when promoting your business using social platforms. Here are five ways to make the …

When Kim Folchi was looking for new ways to sell wooden pallets in her store, she turned to social media. Folchi, owner of Sierra Valley Home Center in Loyalton, Calif., had a collection of pallets left over from deliveries that …

A couple of years ago, when the staff at Scarborough Lumber, with five locations in California, searched for new ways to drive traffic to their garden center, they found their solution in a nearby business: the local movie theater. The …

When staff at Picton Home Hardware wanted to get rid of some dead inventory, they turned to social media. A couple of employees thought of the idea of picking five items that hadn’t sold in more than a year and …

Use the many activities associated with spring and summer to keep your business top-of-mind in the community. Become involved with established local events or partner with other business owners to create your own. An event can bring in a crowd …

Want to show support for your local sports teams? Think big. An endcap with products that feature team logos, a special tailgating section in the spring or a few local teams’ flags as part of your store are good starts, …