Sifting through an email inbox can be daunting. Consumers are bombarded with thousands of messages, from promotions to urgent deals and breaking news. However, when a company can draw a customer in with a creative subject line and consistent information, …
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As it engages with customers in different ways, Country Paint and Hardware in North Branford, Connecticut, stays active on social media, posting about new products, deals and discounts, company news, fun ways the store supports customers and the community and …
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As social media continues to evolve, your own social media strategy needs to keep up to meet the needs of your customers in the digital realm. Nearly 75% of customers expect companies to understand their unique needs and expectations, leading …
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As you look for new ways to engage with customers, store events can be an effective way to welcome customers through your doors and expose them to your brand and business. With the holidays right around the corner, winter events …
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In the world of social media platforms, one popular channel has undergone a rebrand and name change. Tesla CEO Elon Musk bought Twitter in 2022, and in 2023 he changed the company’s name to X Corp. and the social media …
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What others might call saturated, John McKenna calls success. John and his brother Buddy McKenna are the owners of The Paint Shoppes, a five-store operation in the Providence, Rhode Island, area. The state is home to 1 million residents with …
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Outdoor Enhancements: Learn three more best practices to improve your outdoor living department CATEGORY at hardwareretailing.com/outdoor-living-tips. When customers shop for outdoor living products, typically they are shopping based on desires rather than needs, which requires a different approach to selling …
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With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and building a following can cement relationships with future customers who will soon make up the majority …
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