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Tag Archives: technology

Email Metrics You Should Be Measuring

email metrics

One way to ensure you’re using email to its full potential as a marketing tool is to regularly check analytics provided by your email marketing provider, which may be a service like Mailchimp or Constant Contact. While each email platform ... Read More »

Lowe’s Tests Robotic Suits on Virginia Store Employees

A handful of employees at a Lowe’s store in Virginia have traded in their uniforms for something designed to help lighten the load—exoskeletons. The home improvement company and Virginia Tech joined forces to develop what they dubbed an “exosuit—a wearable robotic ... Read More »

How to Craft the Perfect Marketing Email

email marketing

To read a PDF of this story, click here. Every day, more than 225 billion emails will be sent and received around the world. Of those, almost 105 billion of them will be directed at consumers, according to a recent ... Read More »

Walmart Invests in E-Commerce With Tech Incubator Store No. 8

Store No. 8

In late March, Walmart announced its latest technology endeavor, Store No. 8, which was established to incubate startup companies, reports Forbes. According to Forbes, it will fund e-commerce startup companies. “We’ll be bringing in entrepreneurs and giving them capital,” says Jet.com ... Read More »

Amazon Arrives in Australia, Hardware Association Responds

Australia

Since the mid-1990s, Amazon.com has evolved from an online bookstore to the e-commerce giant that has in many ways forced brick-and-mortar businesses to change the way they do business in the U.S. Additionally, Amazon has found its footing globally, establishing a presence in several countries ... Read More »

Home Depot Customer Information Exposed

Home Depot

A spreadsheet including about 8,000 Home Depot customers’ transaction details and personal information was briefly posted on a Home Depot website for an unknown length of time, according to The Atlanta Journal-Constitution (AJC). Although financial data was not included in the information, this comes a ... Read More »

Jet.com Founder Helps Walmart Innovate

pricing

Walmart is making some noticeable company changes with the help of an e-commerce innovator it picked up with the purchase of Jet.com. The innovator is Marc Lore, founder of Jet.com—the online retailer Walmart bought for about $3 billion in 2016. Lore’s ideas ... Read More »

Expert Perspective: Retail Is… Technology

technology

To view a PDF of this story, click here. Technology is an ever-changing, ever-advancing piece of your business, your life and the lives of your customers. Think about how quickly our reaction to new technology goes from “wow” to “duh.” ... Read More »