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Target Launching Mobile Payment in 2017

Target Launching Mobile Payment in 2017

Sometime in 2017, Target shoppers will be able to pay for in-store purchases with a Target-specific mobile app, Reuters reported in January.

Michael McNamara, Target’s chief information and digital officer, confirmed to technology news site Recode that mobile payments would be offered on at least one of the retailer’s smartphone apps.

Reuters reported in December 2015 that the mobile payment app would most likely use barcode scanning technology similar to what Walmart and Starbucks use in their apps. The app would compete with services such as Apple Pay.

“It would make sense for Target to offer store shoppers a way to both pay and use a digital coupon in one step,” McNamara told Recode in January.

Currently, Target customers can use digital coupons on the retailer’s Cartwheel app. Cashiers scan barcodes on Cartwheel users’ smartphones at the checkout counters.

About Renee Changnon

Renee Changnon
Renee Changnon is an assistant editor for Hardware Retailing magazine. She reports on industry news and new products, visits retailers and attends industry events. She graduated from Illinois State University, where she earned a degree in Visual Journalism and was the features editor for the school newspaper, The Daily Vidette. After college, Renee worked for Jimmy John’s, where she implemented marketing and promotions initiatives at franchise locations across the country. Renee is from Champaign, Illinois, and is new to Indianapolis. She enjoys reading, Netflix marathons and exploring her new city with friends and family.